NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Economy

Deborah Hill Cone: Today Charlie's, tomorrow the world

By Deborah Hill Cone
NZ Herald·
7 Jul, 2011 09:30 PM3 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Charlie's co-founder, Marc Ellis, is reaping the rewards of helping build up a company which is being sold for 'lots of clams'. Photo / Supplied

Charlie's co-founder, Marc Ellis, is reaping the rewards of helping build up a company which is being sold for 'lots of clams'. Photo / Supplied

Opinion by Deborah Hill ConeLearn more

If only we could hatch a few more successful businesses, then we'd all be wealthy.

We need an evil plan. New Zealand, I mean. For world domination.

Charlie's had one. They sold their cordial company to Japanese brewer Asahi for lots of clams. Mwaah-ha-ha.

But instead of hailing the company's founders as evil geniuses, the sale seems to have prompted the usual rending of garments
and unrelenting self-bollocking.

"It does bother me that as usual our business heroes are the guys who built a great company and then sold it within a couple of decades. The old 42 Below argument again," one business journo sighed with our usual Tiggerish optimism.

Hold fire, soldier. Isn't what matters that we work out how we can make and flog off a few more companies like Charlie's?

I know first-hand that business journalists are by nature somewhat twisted individuals. We are all frauds. If I had any credibility I'd have started my own zippity-doodah company.

Most business journos, especially the throbbing-brained sort who read Treasury briefing documents in the bath, seem to think our evil plan for world domination should simply be to get the right policy settings. This will apparently stop companies like Charlie's being sold.

It also happens to sound flasher than talking about stuff normal people can understand like flogging stuff and making money.

At the moment it seems quite fashionable to say we are poor because we pay rent in our own country and we should stop selling assets and make sure no more dirty old foreigners buy our companies. Oh, come on.

Deep, deep down, does anyone really believe that if you change the rules on foreign investment we are going to change our business culture and become a tigerishly go-getting country?

The various economic policies we have tried in New Zealand over the past couple of decades have not made us wealthy. We have continued to sink in the OECD rankings.

Is it possible all those tweedy commentators are looking in the wrong place for the answer?

Instead of looking at economic policies as the reason we are international slug-a-beds, perhaps we should be looking at ourselves. Put down the magnifying glass and pick up a mirror.

Yep, I know this sounds more like a Michael Jackson lyric than a coherent economic argument. Don't be fooled. It is also harder to do.

The wealth and well-being of New Zealand comes from thousands upon thousands of tiny attitudes we all have every single moment of every single day, rather than some kick-arse macroeconomic policy.

What matters is the stories we tell ourselves every day about who we are and what we can achieve.

If we want to make the kind of companies that potential evil genius young New Zealanders want to stay here and work for - and frankly a lot of them like working for multi-nationals - maybe we need to find some cooler stories.

A good first step would be starting with a blank sheet of paper. Stop going on about "failed economic policies of the 1990s" or any mistakes that have been made in the past. All that matters is now.

Instead of angsting about economic policy let's get a blank sheet of paper and work out our super-cool evil plan. Charlie's did it. Cheers to them. They are heroes. I bet Marc Ellis doesn't read Treasury documents in the bath.

dhc@deborahhillcone.com

Discover more

Business

Asahi makes $129.3m bid for Charlie's juices

04 Jul 04:02 AM
Business

'Next level' plan comes to fruition

04 Jul 05:30 PM
Business

Charlie's ripe for Asahi picking

04 Jul 05:30 PM
Companies

Charlie's founders offered a sweet deal

04 Jul 05:30 PM
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Economy

Premium
Stock takes

Stock Takes: In play - more firms eyed for takeover as economy remains sluggish

19 Jun 09:00 PM
World

Trump's policies are reshaping global financial dynamics

19 Jun 07:44 PM
Premium
Opinion

Matthew Hooton: Unlucky Luxon’s popularity hits new low

19 Jun 05:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Economy

Premium
Stock Takes: In play - more firms eyed for takeover as economy remains sluggish

Stock Takes: In play - more firms eyed for takeover as economy remains sluggish

19 Jun 09:00 PM

BGH's tilt at Tourism Holdings has sparked more merger and acquisition speculation.

Trump's policies are reshaping global financial dynamics

Trump's policies are reshaping global financial dynamics

19 Jun 07:44 PM
Premium
Matthew Hooton: Unlucky Luxon’s popularity hits new low

Matthew Hooton: Unlucky Luxon’s popularity hits new low

19 Jun 05:00 PM
Stronger-than-expected GDP signals no rate cut in July

Stronger-than-expected GDP signals no rate cut in July

19 Jun 02:01 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP