NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Economy

Covid 19 coronavirus: Matthew Hooton - Crackdown needed so lockdown can end on time

Matthew Hooton
By Matthew Hooton
NZ Herald·
6 Apr, 2020 05:30 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Jacinda Ardern labelled people such as Raymond Coombes, who filmed himself coughing on shoppers during the lockdown, as idiots.

Jacinda Ardern labelled people such as Raymond Coombes, who filmed himself coughing on shoppers during the lockdown, as idiots.

COMMENT:

Economically, socially, politically and most importantly in terms of public health, the stakes now couldn't be higher.

The Prime Minister was wrong two weeks ago when she said New Zealand was moving harder and earlier than any other country against Covid-19. But she was certainly right to move in line with public opinion. Whatever epidemiologists have to say, Jacinda Ardern understands that a national leader can act only within the bounds of public tolerance if she wants to maintain compliance with whatever draconian measures may be needed over the longer term.

READ MORE:
• Premium - Covid 19 coronavirus: Matthew Hooton - Save lives, but at any cost? That's Jacinda Ardern's awful dilemma
• Premium - Matthew Hooton: Coronavirus crisis - Jacinda Ardern rises to the challenge
• Premium - Covid 19 coronavirus: Matthew Hooton - trust Jacinda Ardern to get us through
• Premium - Matthew Hooton: Simon Bridges fails the coronavirus political test

The good news is signs the lockdown is working. New cases are growing arithmetically not exponentially. Most continue to be related to people arriving from overseas travel or traceable back to someone else who has. By and large, the virus has not spread to more vulnerable populations, such as the old, sick and poor. In New Zealand, Covid-19 remains more a disease of the younger middle class. Consequently, New Zealand's hospitalisation, intensive care and death rates remain remarkably low.

Advertisement
Advertise with NZME.

While nothing will ever be the same again and border restrictions will remain for at least a year, the chances are increasing of the idyllic scenario. That is, the virus will be largely stamped out in New Zealand in two more weeks, people will progressively return to work and school, and we'll all live safely behind our 1000-mile moat until fast universal testing, a vaccine or a reliable treatment becomes available. Our tourism and export-education industries will still be devastated with compulsory quarantine for arrivals, but most of the rest of the economy will start to revive. We'll be urged to take holidays at New Zealand's most famous tourist sites, with the promise they'll be as uncrowded as before mass commercial aviation.

It is uncouth to mention politics right now, but Labour strategists also know that the September 19 election could then go ahead, which Ardern would win in a landslide; a Fraseresque figure who saved New Zealand from its greatest peril since World War II. She may even find herself free of NZ First and, with a bit of luck, also the Greens.

But all this depends on what happens over the next two weeks, or even the next few days.

Advertisement
Advertise with NZME.
NeedToKnow3
NeedToKnow3

The last two weeks have been relatively easy for the authorities in securing public compliance. Despite the estimated 40 per cent drop in output, for most people the lockdown has been something of a novelty. Many ended the first fortnight relieved they don't seem to have caught Covid-19 during those last panicky days before March 18.

What worries both earnest public health officials and cynical political strategists is that the temptation is growing for everyone to relax. If I'm not sick, and you're not sick, why shouldn't I come round for a beer?

The good news is there are many signs the lockdown is working.
The good news is there are many signs the lockdown is working.

Thus, the Prime Minister's tone is changing. New Zealanders have been thanked for preventing perhaps 3000 more people from becoming sick and greater empathy is being expressed for those losing or worried about losing their businesses or jobs.

Discover more

World

US and UK brace for soaring death tolls as pandemic bears down

06 Apr 09:42 AM
New Zealand

Now you can check if your boss has applied for wage subsidy scheme

06 Apr 09:54 AM
Personal Finance

How much money should you have in your bank account during lockdown?

09 Apr 11:17 PM
Royals

'Kia kaha' - read the Queen's heartfelt letter to Kiwis

06 Apr 05:00 PM

But we are also hearing a bit less from the Prime Minister about being kind and a bit more about arrests. Ardern publicly slammed supermarket sneezer Raymond Coombs as an idiot. Unofficially, given the independence of the constabulary, Ardern's expectation is that police now show less of the friendly face promised at the outset and more of the powers officers have to maintain social control. Similarly, the Christchurch District Court's decision to deny Coombs bail and lock him up on remand was not unwelcome to those leading the anti-Covid-19 campaign.

The motivation for the crackdown is two-fold. First, for those likely to break lockdown rules, Ardern and the authorities know everything depends on them being deterred or stopped. But, secondly, Ardern wants to send a message to those who are following orders that their sacrifices are appreciated and defectors are not.

Ardern is not unaware of the economic damage her lockdown has caused, however necessarily. She knows that any material extension will be economically catastrophic and, in turn, threaten her own re-election. She is now making clear she wants it to end as soon as possible. While she will extend it if the number of daily new cases does not quickly tend towards zero, her objective is that it not last beyond the four weeks originally signalled, and certainly not a minute longer than necessary. We should know more by the end of the week.

- Matthew Hooton is an Auckland based public relations consultant and lobbyist.

• Covid19.govt.nz: The Government's official Covid-19 advisory website

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Economy

Premium
Economy

Liam Dann: 'Brick wall' – why tomorrow’s GDP data won’t tell the real story

18 Jun 05:17 AM
Premium
Currency

Kiwi dollar rises 7.5% as US dollar wanes under global shifts

18 Jun 03:59 AM
Business|economy

Back-pocket boost: Households could receive hundreds of dollars in extra disposable income

17 Jun 11:35 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Economy

Premium
Liam Dann: 'Brick wall' – why tomorrow’s GDP data won’t tell the real story

Liam Dann: 'Brick wall' – why tomorrow’s GDP data won’t tell the real story

18 Jun 05:17 AM

ANALYSIS: Is the economy getting better or worse? It should be a simple question.

Premium
Kiwi dollar rises 7.5% as US dollar wanes under global shifts

Kiwi dollar rises 7.5% as US dollar wanes under global shifts

18 Jun 03:59 AM
Back-pocket boost: Households could receive hundreds of dollars in extra disposable income

Back-pocket boost: Households could receive hundreds of dollars in extra disposable income

17 Jun 11:35 PM
Premium
Richard Prebble: How Labour can revive its fortunes with fresh leadership

Richard Prebble: How Labour can revive its fortunes with fresh leadership

17 Jun 05:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP