Another reason this song hit such a pleasing nerve, I suspect, was that I had just been contemplating Beyonce's upcoming New Zealand concerts. In particular, I could not get over my annoyance at the expression worn by the artist on posters advertising her "Mrs Carter" tour, where she's dressed up, inexplicably, in the style of Madame de Pompadour and looking as though someone has just asked her to calculate pi to 100 decimal places.
I don't think Beyonce is stupid. She's a smart, beautiful, driven woman and a great performer. But the irritating thing about her is that she is presented as a proposition so complicated, so multi-faceted (but ultimately meaningless), that, to me anyhow, it kills her appeal.
She's a Christian, married mother of one but also a sex bomb. She's sweet, but "nasty" - even imperious. She believes women should "rule the world" but doesn't believe in feminism. She hopes her little girl will grow up to be Michelle Obama but she's never seen wearing all her clothes. She's proud of herself but shy. And so on. And so forth. What does she actually stand for?
Elvis, on the other hand, is a simple proposition, and one that ultimately seems more authentic.
Even when hindsight tells us he was a troubled man, the offering to his fans was straightforward: man sang good, made women swoon. His music seems heartfelt and uplifting.
No doubt music and life itself have become more complicated and frenetic since Elvis was at his peak, and an Elvis reincarnated would seem hopelessly dated in the dark complexity of today's cultural climate. But it's that complexity, I think, that is also driving people back to the simple and sunny. We just need to be uplifted - unkinked, if you will - once in a while.