Diddy. Photo / AP
Sean 'Diddy' Combs has been named the richest hip-hop star for the third year in a row.
The rapper has an estimated fortune of US$580 million and was recognised in Forbes magazine's annual list, once again beating Jay-Z (US$475 million) to the top spot.
His wealth actually primarily comes from
non-musical ventures, the majority coming from his eight-figure deal with Diageo's Ciroc vodka.
As well as a huge annual payout, Sean - previously known by his stage-name P. Diddy - will receive a nine-figure windfall if the brand is sold.
Of the brand, Jack Russo, an equity analyst at Edward Jones & Co, said: "It is one of the fastest-growing brands within vodka. "Consumers are feeling a little bit better about their situation, and with that, they're willing to spend more on premium products.
Meanwhile, Jay-Z's fortune is largely made up of his 2007 sale of Rocawear (US$204 million) and his deal with Live Nation (US$150 million).
