The majority of Facebook users react badly to videos appearing with sound when they're scrolling their Facebook feeds. Photo / AP
How do you feel when you're scrolling through Facebook and you unexpectedly start hearing sound from a video playing. If you hate it, you're part of the 80 per cent of users that react badly to these unexpected videos with sound. So about a year ago Facebook brought out
a tool that automatically created captions for video ads.
Guess what? Now they are extending this feature to all videos published by Pages.
If you want to share a video you know it can be very difficult for it to make sense without sound, especially if you want to get a marketing message across.
In the past to create subtitles you would have to create a text file with the captions, save it as a SRT file and import it into Facebook. Three months ago in October, Facebook started rolling out its auto-captioning feature to more and more Pages. Today many have it - although mine is lacking the new feature.
How the automatic captioning works is Facebook uses its voice-recognition software. I know, you're thinking uh-oh. From what I've read, in most cases, it gets it perfectly right.
