Of the others, four goals missed their deadlines; 100 per cent stock exclusion of all wetlands identified by a regional council as at May 31, 2012 by May 31, 2014, was marked as still in progress; A target for 50 per cent of dairy farms with waterways to have a riparian management plan by May 31, 2016, was missed, with only 27 per cent reached; A deadline of having nutrient management data collected from 100 per cent of farms by May 31, 2015, was missed, with 83 per cent of farms reached; A target of nitrogen loss and nitrogen conversion efficiency performance information reported back to 85 per cent of dairy farms by November 30, 2014, was missed, with 83 per cent achieved.
Dairy farmers have been on the defensive because of campaigns from environmental groups and as well as taking positive steps such as fencing off and planting waterways. The sector's lobby groups and biggest participant, Fonterra Cooperative Group, have gone on the offensive - pointing to dirty urban waterways and the role of city folk on one hand, while making efforts to reconnect with those same people on the basis that they've lost contact with the reality of farming.
"Dairy farmers are certainly feeling pressure from public opinion," Body said. That's why they're keen now to "tell their story. I don't think we've been very good at that in the past."
Minister for Primary Industries Nathan Guy was on hand to help the cause at yesterday's briefing, saying the "fantastic numbers" in the report meant it was "a day about celebration".
He praised the voluntary efforts of farmers including 26,197 kilometres of new fencing since the Sustainable Dairying: Water Accord was announced while adding that urbanisation and industrial waste was part of the problem and it was "pointless to play the blame game."
DairyNZ chief executive Tim Mackle was asked by Federated Farmers president William Rolleston if he agreed with "greenie groups" that New Zealand actually needed to reduce the national dairy herd. He replied: "I'm an optimist. I believe we can have our cake and eat it. I believe that science can offer us solutions". The nation shouldn't rush to a conclusion that there were too many dairy cows.
Body added that "the trend has actually been recently for farmers to have lower stocking rates and greater production per animal, especially in the current low milk price climate', while Guy said it wasn't a question of a moratorium of dairy cows but a catchment by catchment issue.