NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Covid-19 coronavirus: Queenstown is a tourist town with no tourists - Darren Lovell

By Darren Lovell for Mountain Scene
Other·
30 Nov, 2020 05:35 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Photo / Getty Images

Photo / Getty Images

OPINION:

There's a bloody big elephant stampeding through the streets of Queenstown and no one, it seems, can see it.

And if someone doesn't do something soon, that bloody big elephant is going to smash our streets to smithereens.

Our elephant, the one thing no one seems to be talking about, is that we are a tourist town with no tourists.

How does that work, folks?

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Guess what? It doesn't.

We can pretend all we like how great the school holidays were, how fantastic marathon weekend was, and yes, I'm told, hang on in there, a travel bubble to Australia will be with us soon.

''Things are on the improve,'' writes my landlord, responding to my email explaining why I can't pay the full amount of rent owing for the sixth month straight.

Advertisement
Advertise with NZME.

''There's a vaccine coming.''

I scream. I cry.

Doesn't anyone get it?

We need the vaccine now.

Discover more

New Zealand

Coronavirus: Four Covid-19 cases linked to Queenstown conference confirmed

22 Mar 05:57 PM
New Zealand

'Get tested immediately': Spectre of community transmission in Queenstown

30 Jul 10:02 PM
Business

Queenstown 'lacks reserves' to get through another lockdown - employers

12 Aug 09:08 PM
New Zealand

Suicide commentary unhelpful to Queenstown, says experts

21 Aug 07:16 PM

We need our borders open now.

We need tourists now.

Without them I do not have a profitable business.

Hands up if the same thing applies to you?

I bet, without asking, it does at Canyon Swing, and KJet, and NZONE, Eichardt's – and on, and on.

Day-by-day, week-by-week, this town is dying, and no one, it seems, wants to talk about it.

Advertisement
Advertise with NZME.

They certainly don't in Wellington, where they're too busy patting themselves on the back at how well the country's doing, how the price of an average home is soaring, how unemployment is nowhere near as bad as they thought it was going to be.

Meanwhile, tourist towns across the country are crashing like the All Blacks against the Pumas — no one saw that coming either.

We need to talk about Queenstown' writes chef and restaurateur Darren Lovell. Photo / ODT
We need to talk about Queenstown' writes chef and restaurateur Darren Lovell. Photo / ODT

The hard-working shopkeepers and hoteliers and adventure tour operators in Te Anau will be dreading this summer, knowing the buses carrying tourists from around the world to visit Milford Sound will not be pulling up for a sandwich and cuppa in their town.

The usual swag of Kiwi trampers will still use the town as a launching pad to explore Fiordland National Park, but, trust me, New Zealand tourists do not pay the rent.

There are not enough Kiwi tourists to sustain NZ – our population is smaller than Sydney's.

How are the souvenir shops surviving with no tourists?

Advertisement
Advertise with NZME.

Does anyone ask them?

Does anyone care?

I do.

We all should.

Who buys one of those cute Global Culture t-shirts featuring a Kiwi in jandals barbecuing a snag?

Aucklanders?

Advertisement
Advertise with NZME.

Notice there is no line at Fergburger?

As a business owner in this town for the past 15 years — and a successful one at that — I use the Fergburger queue as a barometer to tell me how busy town is.

When the line of burger lovers is past The London, it's time to add more staff to the roster.

Well, if there's no queue, this is not a cause for celebration, it's cause for concern.

Be worried that you can now find a park, please.

Did anyone go into town the other Sunday?

Advertisement
Advertise with NZME.

Of course you didn't. No one did. Town was dead. It was our quietest day ever.

Remember how vibrant it all was?

How our streets swelled with people from around the world; how we laughed at the tourists in line for a milkshake from Cookie Time, despite the loud blaring pop music; how we drove around, seemingly hour after hour looking for a park.

How we soaked it all up, revelling in the idea of how we could live somewhere so beautiful and yet so energetic and cosmopolitan.

Every day felt like the weekend, every day was a party.

Well, the party is over and it's Monday.

Advertisement
Advertise with NZME.

There's a long week ahead before we see a weekend again.

As our mayor hinted on these very pages a few weeks ago, having no international visitors is not sustainable.

There's a storm coming and no one, unless, like me, you own a business that relies on overseas visitors, can see it.

Someone I know who manages a retail store in Beach Street was telling me he had to film the empty streets recently so he could show his overlords in Auckland why his sales figures were so poor.

This time last year, Fishbone, the restaurant I have owned since 2006, was gearing up for summer.

We employed 18 staff.

Advertisement
Advertise with NZME.

Exactly 75% of our customers came from somewhere other than New Zealand.

On a summer's night you couldn't get a table without a reservation — heck, you couldn't get a table anywhere in town without a reservation.

Now Fishbone is gone.

The crayfish tank I imported from Australia a decade ago sits empty in the back of what now is Love Chicken — The Pop UP and 18 Fishbone staff are reduced to four.

I popped up Love Chicken because I felt it had a better chance of survival than Fishbone.

I don't regret the move; Love Chicken requires fewer staff.

Advertisement
Advertise with NZME.

But that's 14 fewer people from just one business who aren't going out on a weeknight to Cowboys or Little Blackwood or any of the other bars and restaurants in town.

Fourteen young people not renting rooms, shopping at FreshChoice or going
to the movies.

Fourteen people not spending money at Devil Burger.

We're a town with no tourists, our population is shrinking and there's no light at the end of the tunnel.

I know we can't open our borders anytime soon; I know that a travel bubble with Australia is still a way off; I know there aren't any instant solutions but, please, can we all stop pretending that everything is OK?

We need to talk about Queenstown.

Advertisement
Advertise with NZME.

Everything is not OK.

Save

    Share this article

Latest from Business

Premium
Opinion

Bridget Snelling: How financial education can transform NZ's small-business landscape

20 Jun 03:00 AM
Premium
Media Insider

Court writer: Polkinghorne pitches his own book; TVNZ v Sky in Olympics showdown

20 Jun 01:00 AM
Premium
Property

'Māori are long-term investors' - learning from success and failure working with iwi

20 Jun 12:00 AM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Bridget Snelling: How financial education can transform NZ's small-business landscape

Bridget Snelling: How financial education can transform NZ's small-business landscape

20 Jun 03:00 AM

OPINION: Improving financial literacy is vital for New Zealand's small businesses to grow.

Premium
Court writer: Polkinghorne pitches his own book; TVNZ v Sky in Olympics showdown

Court writer: Polkinghorne pitches his own book; TVNZ v Sky in Olympics showdown

20 Jun 01:00 AM
Premium
'Māori are long-term investors' - learning from success and failure working with iwi

'Māori are long-term investors' - learning from success and failure working with iwi

20 Jun 12:00 AM
Premium
50 years on the ice: How an Olympic gold medal kickstarted a couple's business

50 years on the ice: How an Olympic gold medal kickstarted a couple's business

19 Jun 11:00 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP