NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business

Covid 19 coronavirus: Fran O'Sullivan: Businesses need less podium performance and more facts

Fran O'Sullivan
By Fran O'Sullivan
Head of Business·NZ Herald·
20 Aug, 2021 08:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Prime Minister Jacinda Ardern delivering her lockdown update yesterday. Photo / Mark Mitchell

Prime Minister Jacinda Ardern delivering her lockdown update yesterday. Photo / Mark Mitchell

Fran O'Sullivan
Opinion by Fran O'Sullivan
Head of Business, NZME
Learn more

OPINION:

Jacinda Ardern gave the appearance of relishing her podium performances rather too much as she yesterday delayed announcing that Auckland's level 4 lockdown will be extended by at least one week.

I've written before about Ardern's irritating habit of failing to "just get to the point, Prime Minister" when she indulges in lengthy preambles prior to making the only announcement that the country really wants to hear in these Covid press conferences: "What level of lockdown are we in and for how long?" and "how many cases are we today?" etc.

As a business colleague noted to me yesterday, the PM's communications approach seems to have been modelled on those annoying "click through" questions that crop up on social media where, for instance, you might be invited to look at movie actor Sam Neill's mansion and would have to click "next" multiple times first, meantime being swarmed by advertisements.

Advertisement
Advertise with NZME.

This approach has worked well for her political brand to this point.

But how refreshing it would have been if Ardern had just said the whole country would be at level 4 until 11.59pm on Tuesday — except for Auckland (host to the infection outbreak) which would stay at that level for at least another week.

Ardern was put the spot by Herald Political Editor Claire Trevett who asked her directly whether she had received advice from Ashley Bloomfield that the Auckland lockdown should be extended to August 31. Ardern equivocated.

Bloomfield — who is by now quite a practiced politician himself — started to make his usual dance on the proverbial pin before indicating that he had indeed given Cabinet advice that he wanted an extension of the Auckland lockdown.

Advertisement
Advertise with NZME.

Ardern's subsequent response that "it's too soon to draw any reasonable conclusions" makes a nonsense of her oft claim that Cabinet makes its decisions on scientific and expert advice.

Wait until after Monday's Cabinet response, was the Prime Minister's statement.

Discover more

Editorial

Editorial: An unofficial review of where we're at

23 Aug 05:00 PM
Opinion

Heather du Plessis-Allan: What happens after vaccine roll out

21 Aug 05:00 PM
Opinion

Kerre McIvor: Delta lockdown could be the last straw

21 Aug 05:00 PM

But if Bloomfield's advice was in front of the special Cabinet meeting yesterday, why not just take it and give Aucklanders some certainty that the level 4 lockdown will go to August 31 (at least)?

That would certainly have assisted businesses with their planning. There is considerable confusion in business circles over just what the phrase du jour — a "short, sharp lockdown" — means in practice. Is it that a level 4 lockdown will be followed by alert levels 3 and 2 restrictions, which seems intuitively to be the case? Or does it herald an immediate return to a level 1 scenario after the "short, sharp lockdown" is over?

For smaller businesses and those exposed to, for example, the "hospo" industry, such a level of understanding is critical. And from conversations I had with a number of smaller businesses earlier this week they would be assisted if there was more emphasis on expectation settings rather than dragging out announcements.

Thankfully, the Prime Minister got to the point rather more quickly than usual with her announcement that the rest of New Zealand would stay in the level 4 lockdown until 11.59pm next Tuesday along with Auckland and the Coromandel.

If that also has to be extended, so be it.

The "team of 5 million" is well-practised now. Multiple lockdowns — particularly in Auckland — have an obvious synchronicity to them.

Advertisement
Advertise with NZME.
Director general of health Dr Ashley Bloomfield. Photo / Mark Mitchell
Director general of health Dr Ashley Bloomfield. Photo / Mark Mitchell

The emergence of the Delta variant has changed things and New Zealanders are responding in record numbers to the threat by getting tests and booking vaccinations.

This underlines that New Zealanders know what they are about. We only need to look across to Sydney and Melbourne to understand the sad reality of inaction.

Yesterday, NSW Premier Gladys Berejiklian extended the Sydney lockdown to September 30. I tuned into SkyNews to watch Berejiklian's media conference. It was sobering. There are a host of new restrictions including curfews in some parts of Greater Sydney.

Australians are in a race against time to get vaccinated. There is fear that their hospital system will be swamped if they cannot stamp out this virus sufficiently until some 80 per cent (according to the Victorian Premier) are vaccinated and restrictions can be lessened.

Daniel Andrews' message that the "virus had got away on them" showed the consequences of the Australian States letting their guard down.

It is imperative that New Zealanders continue to take the lockdown seriously. Reaching a 70-80 per cent vaccination target before year's end is crucial if we are to move to reopen the border in the first quarter of 2022.

The Prime Minister has proven adept at massaging the messaging at her Covid press conferences. But she would give more confidence if she just let Bloomfield speak for himself in future rather than answering for him.

And to keep focused on the prize: Reopening to the world.

Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Business

Premium
Opinion

Bridget Snelling: How financial education can transform NZ's small-business landscape

20 Jun 03:00 AM
Premium
Media Insider

Court writer: Polkinghorne pitches his own book; TVNZ v Sky in Olympics showdown

20 Jun 01:00 AM
Premium
Property

'Māori are long-term investors' - learning from success and failure working with iwi

20 Jun 12:00 AM

Audi offers a sporty spin on city driving with the A3 Sportback and S3 Sportback

sponsored
Advertisement
Advertise with NZME.

Latest from Business

Premium
Bridget Snelling: How financial education can transform NZ's small-business landscape

Bridget Snelling: How financial education can transform NZ's small-business landscape

20 Jun 03:00 AM

OPINION: Improving financial literacy is vital for New Zealand's small businesses to grow.

Premium
Court writer: Polkinghorne pitches his own book; TVNZ v Sky in Olympics showdown

Court writer: Polkinghorne pitches his own book; TVNZ v Sky in Olympics showdown

20 Jun 01:00 AM
Premium
'Māori are long-term investors' - learning from success and failure working with iwi

'Māori are long-term investors' - learning from success and failure working with iwi

20 Jun 12:00 AM
Premium
50 years on the ice: How an Olympic gold medal kickstarted a couple's business

50 years on the ice: How an Olympic gold medal kickstarted a couple's business

19 Jun 11:00 PM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP