An example in Holm's upcoming book takes someone whose total monthly KiwiSaver contributions are $400, increasing by 2 per cent a year.
If they invest in a conservative fund, Holms estimates after 40 years they could end up with a $400,000 nest egg. But in a higher-risk fund that sum would be around $1 million - a massive $600,000 difference.
Holm worries that people who are spooked by a downturn and pull their money out of a higher-risk fund could end up with far less retirement savings than if they had simply put their money into KiwiSaver and left it alone.
"If you are in a higher risk fund you have to stick with it through the ups and downs. We don't know when there will be a downturn, but we know there will be one," Holm said.
Warren Buffett, possibly the world's most successful investor, once joked that his holding period for a stock is "forever".
Anecdotal evidence suggests that for KiwiSaver customers (or potential customers), the ability to see their balance every time they go to their online banking page is a selling point for bank funds. This means banks are unlikely to remove the balances.
"But I would rather they did," Holm says. "In an ideal world, people would be well enough informed to understand their balance will go down sometimes and that they shouldn't react by moving to a lower risk fund. But realistically it's going to be a long time before all New Zealanders understand that.
"In the meantime I'd love the banks to take on responsibility to get the message to their KiwiSaver members that it's not a good idea to watch your balance too closely."
-Business Desk