Worst NZ corporate

Telecom CEO Paul Reynolds. Photo / Dean Purcell

Telecom is perceived as the country's worst company, according to new research.

AMR Interactive's 2010 Corporate Reputation Index measured how New Zealanders rate our 20 largest companies on products, innovation, workplace, citizenship, governance, leadership and financial performance.

Telecom's overall score was not just the worst of the New Zealand bunch, it also scored lower than the 60 companies in the Australian study.

Telecom spokesperson Mark Watts said he believed the results reflected the problems the XT Network had earlier this year. At the other end, NZ Post took out top prize.