Universal wants the 'flexibility' to offer songs, albums and artists such as U2 to other online music stores. Photo / Ollie Dale
Universal wants the 'flexibility' to offer songs, albums and artists such as U2 to other online music stores. Photo / Ollie Dale
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The world's biggest music label has struck a blow against the dominance of iTunes in music downloading by refusing to sign a new two-year contract with Apple and threatening to move some of its biggest-selling artists on to a rival digital music service.
Universal Music has told Applethat it wants the "flexibility" to offer songs, albums and artists exclusively to other online music stores in order to generate competition to iTunes, which currently accounts for more than three-quarters of all digital music sold.
The main beneficiary could be the Finnish mobile phone maker Nokia. It is planning to launch a rival to iTunes this year, which it hopes will be the first music store from which songs can be downloaded directly to phone-cum-music players. That would put it a step ahead of Apple's iPhone, which can only download if connected to a computer.
Universal, owned by the French company Vivendi, is home to a giant roster of stars including The Cardigans, Eminem, Amy Winehouse and U2, whose music is used to advertise Apple's iTunes and iPods.
Apple and Universal had been in talks about a third supply deal that would see all the record label's songs made available for sale on iTunes. The first, three-year deal expired last year and was replaced by a single-year agreement that has also now expired.
Universal has told Apple that it will continue to supply all its songs for the time being, but that it will now treat Apple just as it treats other bricks-and-mortar retailers, who do not have defined, long-term supply contracts.
Its defiance is the first significant defeat for Steve Jobs, Apple's chief executive, who has used the dominance of iTunes and the ubiquitous iPod to pressure record labels into supplying music on his terms.
Almost from the inception of iTunes four years ago, the labels have been furious at his refusal to allow songs to be sold at different prices and have been keen to back any service that looks like it could put a dent in iTunes' lead. Now several new services such as Nokia's are emerging.
