Arto Nummela, Chief Executive Officer at HMD Global, shows the new re-launched Nokia 3310 phone. Photo / AP
Arto Nummela, Chief Executive Officer at HMD Global, shows the new re-launched Nokia 3310 phone. Photo / AP
Nokia has re-released its classic 3310 model 17 years after it was first launched.
The iconic handset was a massive hit with users back in 2000 and now the mobile phone giant is relaunching it with a month-long battery, 22 hours of talk-time, and even its popular game, snake.
The3310, a with a slick new look that pays homage to its original design, was unveiled at the Mobile World Congress (MWC) in Barcelona, Spain.
The new re-launched Nokia 3310 phone ahead of the opening of the Mobile World Congress wireless show in Barcelona, Spain. Photo / AP
While the handset looks similar to its predecessor, Nokia has brought its new model up to date and instead of the original display, a monochrome 84 x 84, it has a colour screen.
Chief executive Arto Nummela told the BBC: "It's almost like a digital detox or a holiday phone.
"If you want to switch off to an extent but you still need to have a [mobile] lifeline, it's a brilliant solution.
"Why wouldn't you buy this like candy? If you see this hanging on the shelf at the checkout in a [see-through] package, then you'd just buy it as an accessory."