New major sponsor for All Blacks

Telecom has signed on as a major sponsor of the All Blacks for the next four years, the New Zealand Rugby Union (NZRU) said today.

"We are very proud to have Telecom as our partner with the experience and technology they can provide and their tremendous passion for the All Blacks," NZRU chief executive Steve Tew said.

Telecom Retail chief executive Alan Gourdie said the partnership will mean exclusive All Black content and events for Telecom customers, enabling them to get right in behind the team.

- NZPA