iPhones with bigger screens, support for Apple Intelligence and two new buttons were revealed at Apple’s “Glowtime” event this morning NZT.
So were the slimmest-ever Apple Watch, capable of detecting sleep apnoea, new AirPods with noise cancellation and AirPods Pro that will soon double as hearing aids.
In a world with fear and confusion over how much we share with AI is used for training or made available to others, Apple emphasised that faster chips would allow much artificial intelligence processing to be done on the phones themselves – with spillover handled by the firm’s Private Cloud Compute, running on its own silicon.
Your data is never shared or stored with Apple, presenters said – and, in what was billed as an industry-first, “independent experts will continuous verify this claim”.
Some Apple Intelligence features will be available with an iOS update slated for October, such as the ability to press the new camera button and take a picture of a restaurant’s name to access information about its menu and other details.
The technology could also allow people to take a photo of a dog in the park and learn its breed, or have features to improve your writing from inside apps, plus inbox summaries of emails, rather than displaying the first couple of lines.
Others, like natural-language photo search (for exaple, “Siri, find me the picture of me dancing in a red dress”) will arrive “in coming months”.
Will Apple Intelligence have the power to grapple with our lazy vowels? We’ll have to wait a few months to find out.
Support for “localised English” – including New Zulind English – will be added in December. Chinese, Spanish and other languages will be added next year.
The new top-tier models get bigger displays: 6.3 inches on the iPhone 16 Pro and 6.9 inches on the iPhone 16 Pro Max (up from 6.1 inches and 6.7 inches on the equivalent 15 series models).
Both also get a new Camera Control button, in addition to the existing action button.
The Pro will start at $1999, with 128GB of onboard storage and run through to $2999 with 1 terabyte.
The Pro Max starts at $2399 (with 256GB) and is also available in 512GB ($2799) and 1TB ($3199) models.
Ordering opens on September 14, with delivery from September 20. Watch for trade-in and monthly payment deals from One NZ, Spark and 2degrees closer to launch. In the US, up to US$1000 off is being offered if you trade-in a recent model iPhone.
Both models are powered by Apple’s A18 Pro chip, which Apple bills as 30% faster than the 15 Pro series’ A16, and featuring the “best iPhone battery life ever,” according to Apple. It’s pitched as 20% better than its predecessor due to better heat dissipation.
The company says its new processors are “faster than all the competition, challenging even powerful desktop PCs”.
Clicking the Camera Control launches the camera app. Clicking again takes a picture, while clicking-and-holding records video.
There’s haptic feedback, for an old-school camera click feel, and support for a light press or hard press – used for framing or switching between lenses, which now include a new 48 megapixel ultra-wide option.
Both Pro models feature four new studio-quality mics and introduce new ways to edit video sound with Audio Mix – allowing users to adjust their sound after capture to focus on the voice of the person on camera and make it sound like the video was recorded inside a professional studio, Apple says. All sound can now be captured as spatial audio.
The 5X telephoto lens – previously exclusive to the Pro Max – is now also on the Pro and there’s a new 48MP ultrawide lens on both models.
Perhaps the biggest new camera feature is 4K video capture at 120 frames per second and in Dolby Vision, which is a first for the platform.
The iPhone 16 and 16 Plus have the same screen size as their predecessors (6.1in and 6.7in) respectively, but get a dedicated action button (which the Pro and Pro Max models go with the 15 series).
Both models have two new buttons: the Action button and the Camera Control.
The Action button can be set for several apps and functions, and can vary by time of day. Pressing it during your workday could open the Calendar, at night time the camera or torch, for example. It also supports third-party apps such as Shazam.
Under the hood there’s the new A18 (as opposed to the A18 Pro).
The cases are very close to the 15 series design, bar the shift to two lenses on the rear being mounted vertically rather than on a diagonal - the better to take spacial pictures or video for Apple’s Vision Pro headset (not yet available in NZ).
The iPhone 16 starts at $1599 with 128GB onboard storage, $1799 with 256GB and $2199 with 512GB.
The 16 Plus costs $1799 (128GB), $1999 (256GB) or $2399 (512GB).
Apple Intelligence will appear in free software updates for the new iPhone 16 series, and the Pro and Pro Max versions of the iPhone 15, plus Macs with Apple’s M1 chip or later, from next month.
It will include system-wide Writing Tools, which adjust notes or emails to be more friendly, more concise, or add a more professional tone to their writing; check for grammar, word choice, and sentence structure; and summarise selected text to make it more digestible, Apple says.
In the Notes and Phone apps, you can also use Apple Intelligence to record, transcribe, and summarise audio.
When a recording is initiated while on a call in the Phone app, participants are automatically notified, and once the call ends, Apple Intelligence generates a summary to recall key points.
Apple’s AI will enable Priority Messages in Mail, a feature that understands the content of emails and surfaces time-sensitive messages, the company says. Across a user’s inbox, summaries convey the most important information of each email instead of previewing the first few lines.
Apple Intelligence will also boost Siri’s capabilities so it can follow along if you stumble over their words, and maintains context from one request to the next. There’s also the more discreet option to type a query.
Hundreds of new AI features will be added over the next few months, Apple says, including the ability to create your own emojis by typing a text description or by selecting a photo of a friend or family member. Users will also gain access to OpenAI’s ChatGPT, and other third-party gen AIs, but under Apple-set privacy parameters.
The edges of the screen will also glow consult the Apple Intelligence-enhanced version of Siri (hence today’s event being called “Glowtime”).
AirPods Pro and AirPods Max already have such ambient audio-boosting capabilities (when you switch them from noise-cancelling to transparent mode) that they can serve as a de facto hearing aid.
Suddenly, you can hear the conversation that a couple 10 meters away are engaging in.
That capability will be boosted with the AirPods Pro 2 (already available for $479) get a free firmware upgrade in coming months, pending regulatory approval. The upgrade will provide a new hearing test. Results from the test will be used to “seamlessly transform AirPods Pro into a clinical-grade hearing aid. After set-up, the feature enables personalised dynamic adjustments so users have the sounds around them boosted in real-time.”
The new feature will be aimed at people with mild to moderate hearing loss.
At a time when dedicated hearing aids can cost $8000 or more, they’ll be keenly anticipated.
The AirPods 4 (available from September 20 for $249) get active noise cancellation, previously only available with the Pro.
And the over-ear AirPods Max get a USB-C connector (the current cans use Lightning) and new colours – “midnight”, “starlight”, blue, purple and orange.
Sleep apnoea and breathing disturbances notifications are among a range of new sleep health features for Apple Watch users.
The sleep apnoea notification feature is awaiting approval from the FDA and other regulators, but is expected soon.
It will be available for Apple Watch Series 9, the new Apple Watch Series 10, and Apple Watch Ultra 2. It is intended to detect signs of moderate to severe sleep apnoea for people 18 years or older without a diagnosis of sleep apnoea, Apple says.
In addition to monitoring important overnight health metrics like heart rate and respiratory rate, Apple Watch also helps users meet their sleep goals and track their sleep over time.
The Apple Watch Series 10, unveiled this morning, is billed as the slimmest-ever Watch at 9.7mm, or 10% thinner than the Series 9.
In its titanium case, it’s also 20% lighter than the Series 9, but also faster charging - and it also features a larger display with new OLED technology that makes it viewable at any angle.
There are also new water depth and temperature sensors for swimmers and snorkelers.
The Watch 10 will start at $749 (or $479 for the SE model) with availability from September 20.
Chris Keall is an Auckland-based member of the Herald’s business team. He joined the Herald in 2018 and is the technology editor and a senior business writer.
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