Yesshop signs deal with Foxtel

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Yesshop, New Zealand's only TV shopping company, has signed a deal to broadcast on Australian channel, Foxtel, starting early next year.

The business venture will give Australian enterprises the opportunity to access Australian viewers along with access to New Zealand and Korean markets.

Phill Dodds, head of TV production at Yesshop, said home shopping through television and online avenues is a growing industry.

"This deal gives manufacturers and producers of the right goods, the potential to sell to Foxtel viewers - as well as the 10.5 million South Koreans subscribed to Hyundai Home Shopping Mall and New Zealand's Yes Shoppers."

He said the venture will bring new and innovative products to bigger marketplaces which aims to outperform established players.

Confirmation of Yesshop's entry into the Australian market follows Yesshop's supply agreement with South Korea's online Hyundai department store, H-Mall, signed earlier this year.

The agreement with H-Mall, allows manufacturers the opportunity to sell their products to more than 10 million South Korean consumers.

South Korea is the world's biggest home shopping market, where online sales have officially overtaken offline store sales.

This is the first time a dedicated 24/7 TV channel will broadcast into Australia from a New Zealand based studio.

The programme currently airs on channel 21 on Freeview and channel 26 on Sky.