Strong brands are built selling products in real shops, says the co-founder of successful online shopping club brandsExclusive. Photo / Richard Robinson
Despite the hype around online commerce, bricks-and-mortar retailers still have huge advantages over their web-based counterparts, says the head of an internet shopping club.
Entrepreneur Daniel Jarosch is the co-founder of brandsExclusive, which offers members up to 70 per cent discount on products such as clothes and footwear.
BrandsExclusive soft-launched
in New Zealand in the middle of October and Jarosch said the club had already gained more than 50,000 members.
Jarosch launched the online business in 2009 across the Tasman and more than two million people have joined. While the opportunities for e-commerce were huge, Jarosch told the Herald that walk-in shops had a lot going for them
"Bricks and mortar have so many advantages; everybody keeps forgetting about them because e-commerce is, sort of, the sexy story. People forget that brands are built in bricks and mortar. Experiences are built in bricks and mortar so much more than online; instant gratification, trying things on, having that experience is all a major advantage. If you have a wedding on the weekend and it's a Thursday and you need a tie you don't go buy online," he said.
