Mark Powell, chief executive of The Warehouse at the company's headquarters on Auckland's North Shore. Photo / Paul Estcourt.
Warehouse Group's profit warning last week, which erased $94 million from the retailer's market capitalisation, has raised concerns about the outlook for both its core business and the success of its acquisition strategy.
The company's shares have shed 8.1 percent since it announced on Friday that profit this year would
be lower than it previously estimated as it cuts margins to boost sales of seasonal winter stock at its core 'red shed' stores which have been crimped by warmer weather, and after sales and profits lagged forecasts at its Torpedo7 unit.
Warehouse, New Zealand's largest listed retailer, is in the process of rejuvenating its 91 'red shed' stores, which account for about 70 percent of sales. To expand group earnings, the company aims to grow the 'non-red' side of its business to be as large as the 'red sheds', having bought 11 businesses in 18 months, adding technology and appliance retailer Noel Leeming, outdoor sports chain R&R Sports and online sporting goods retailer Torpedo7.
"The downgrade creates concern around the core business and future earnings growth," Forsyth Barr analyst Chelsea Leadbetter said in a note. "Red Sheds has been a repeat offender behind recent downgrades despite significant capital invested in the store base."
Auckland-based Warehouse acquired a 51 percent stake in Torpedo7 in April 2013 and has since raised its holding to 80 percent. Since Warehouse first invested in the business, Torpedo7 has acquired online fitness equipment retailer No.1 Fitness, online sports supplements company Shotgun Supplements and outdoor sports apparel and equipment chain R&R Sport.
