Supie collapse: Online supermarket first sought help in April

Supie founder Sarah Balle first approached PwC for help more than six months before her online-grocer startup went under this week, BusinessDesk reports.

That was because the company had “exhausted” all funding options and was looking to start an insolvency process, according to the company’s administrators.

Creditors of Supie – owed roughly $3 million – are being called together next Thursday to decide on the business’ future.

Founded by Balle two years ago, Supie intended to introduce competition to the supermarket industry.

After Balle went to PwC in April this year, Supie was approached by a “significant investor”, who was looking to commence a funding round for the business and “alleviate” its funding requirements.

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