Perfect Sports Burn FX capsules claimed to 'boost energy, drive up metabolism, reduce appetite, shut down carb absorption, and amplify the mood.' The capsules contain Deanol, an amino acid produced by the brain. Any product with more than 10 milligrams per litre or kilogram of Deanol is classed as a prescription medicine. Each Perfect Sports capsule contained more than 150mg of Deanol. Directors of supplements.co.nz did not respond to queries from Consumer NZ but did remove the product from sale.
Other supplements included high concentrations of levodopa, which is used to treat Parkinsons, Gamma-aminobutyric acid, which is a class B drug, and Hordenine, a class C drug.
"Placing the onus on a seller to ensure sports supplements are to an acceptable standard is clearly not a system that is working, as our investigation has highlighted. If you're purchasing a supplement and are concerned about potentially harmful ingredients, liaise with your GP and report any harmful ingredients or concerns you have to NZ Food Safety," said Rasmussen.
The dietary supplement market is a lucrative space - in the United States it is projected to generate US$57 billion (NZ$84 billion) by 2024.
Consumer NZ recommends exercising caution and looking out for the following ingredients to avoid when purchasing sports supplements:
Beta-phenethylamine (PEA)
Octodrine
Deanol (Dimethylethanolamine)
Mucuna pruriens (Fabaceae)
Gamma-Aminobutyric Acid (GABA)
Hordenine
N-Methyltyramine Hydrochloride (4-hydroxy-N-methylphenethylamine), (NMTN)