Kickstarter enables entrepreneurs to market directly to small investors, who contribute money.
"The Chalktrail raised $40,000. It's very popular," he said.
More modern is the Leap Pad2, billed as an iPad for kids, which can connect to other computers and download apps.
Toyworld toy buyer Repeka Haurua said: "You can't avoid it ... kids just have no fear of technology. They just keep pressing till they learn what it does," she said.
A popular toy from the 1990s, the Furby, has a new incarnation, also with downloadable content.
Last year's favourite, the MGP Scooter, is definitely on the wish list again this year.
"They're pro scooters ... you see the little kids come in, and they don't want a traditional scooter, they want a mini-pro scooter."
But the best toy to go for, say the experts, is Lego.
Ms Haurua said that Lego was great for all age groups.
"The kids are able to show their creativity," she said, "and parents are able to be involved much more."