Join Laura McGoldrick as she goes Christmas shopping with Super Shopper, Sue Devonshire.
Christmas shopping is in full swing across the country and while children are the main focus for this, fur babies are also getting spoilt.
Research from Nielsen showed one per cent of all Lynn Mall shoppers spent over $3,000 on their pets.
The rest of the country were a little more restrained, with 63 per cent spending up to $20 on presents for their pets.
According to further research from PwC in the US, pet owners will spend an average of $62 each on dogs, cats or both.
Millennials were expected to spend the most on their pets with $81 each. Children didn't appear to affect spending on pets, with singles spending $70 and families with children spending $71.
The research from Nielsen, commissioned by Kiwi Property which owns malls including Lynn Mall and Sylvia Park, also showed shoppers tended to fall into two categories.
"We tend to have two polar opposite types of shoppers," said Kiwi Property general manager of retail Karl Retief.
"Those who kick off months in advance, perfectly planned and timed around store sales and season launches; versus those anticipating only needing an hour during the candlelight hours the week before the big day."
Overall 43 per cent of Kiwis began shopping in December when Christmas things began to appear in shops.
Christchurch came out on top as the most organised with 40 per cent of the region saying they started buying early and throughout the year so the shopping was done before Christmas.
In comparison, 10 per cent of the rest of the country said they were planning on doing last minute shopping, with 12 per cent of Porirua saying this.
Several more interesting insights to come out of the study were that 10 per cent of male shoppers at Lynn Mall said they had bought presents in the Boxing Day sales for the following Christmas, and five per cent of New Zealanders avoided Christmas shopping altogether.
Christmas shopping in full swing at Sylvia Park. Photo / supplied
The commonly used phrase "treat yourself" also appears to be rolled out at Christmas with shoppers spending an average of $117.85 on themselves.
One of the busiest times of the year for shopping, malls are also putting on extra staff to help deal with the rush.
"Christmas is certainly the busiest time of year for us across all of our Kiwi Property centres and we're already noticing an increase in customers through the door," Retief said.
As usual, children will benefit the most from Christmas, with Kiwis spending $221.62 on average on their kids.
Kiwis splashed out an average of $190.87 on wives and female partners, and $149.89 on husbands or male partners.
Who's getting the goodies this Christmas • 1% of shoppers from LynnMall spend $3,000 on their pets • $415.51 on average spent on immediate family • $131.76 on average spent on extended family • $42.73 on Grandma and $36.99 on Grandpa on average • $117.85 on average spent on themselves while shopping • $221.62 on average spent on each child • $190.87 for wives and females partners on average • $149.89 on husbands and male partners on average
