Kimberleys is the latest retail chain to fall upon hard times this year after Topshop and Topman was tipped into receivership early last month.
This May shoe retailer Banks Group, which runs 14 stores across the country under the brands Shoe Connection and Banks Shoes, was tipped into receivership.
High-end clothing retailer David Lawrence, which also owns Marcs, was placed into voluntary administration in February and all New Zealand stores shut down - though the Australian arm of the business continues to operate.
Retail analyst Chris Wilkinson from First Retail Group said Kimberleys was an "established and respected" independent fashion business.
"It's very sad to see the demise of these types of brands," he said. "Kimberleys ticked many of the boxes. They had good locations, they were well represented online, and their stores were well presented."
Wilkinson said that retail businesses which are not vertical - as in they buy to sell - face much tighter margins than their counterparts such as World and Trelise Cooper.
Finding a buyer for Kimberleys would be difficult, Wilkinson said, with retail businesses becoming leaner and leaner.