Guthrie says a concern is that retail crime is increasing, and becoming increasingly organised and more violent.
"The research shows that 38 per cent of retailers have noticed changes in the profile of retail crime in the past 12 months, and are seeing more brazen criminals than in previous years. Theft by employees is also growing in significance, accounting for 18 per cent of losses now, compared to 12 per cent at the time of the previous survey in 2003."
Harford said it was "really important that all crime is reported to the police".
"The survey shows that, overall, just 31 per cent of retail crime goes unreported, either because there is a perception that the police won't act, or because it is time-consuming and difficult to do so. It is heartening that 63 per cent of retailers think police do an 'okay' or 'great job' of managing crime, but an online tool or app would go a long way towards making it simple and easy for retail crime to be reported," Harford said.
Retail NZ is renewing calls for the government to establish a dedicated Retail Crime Reduction Taskforce within the police in order to combat the increasing retail crime problem.
Harford said funding a social change programme to make it clear that crime is not acceptable, and bringing in an "infringement ticket" style offence for petty theft to ensure that there are consequences for people beginning their life of crime.
"Retail NZ sees early intervention and real consequences as key to stopping the cycle of crime."
To read the full 2017 Survey of Retail Crime, click here.