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Home / Business / Companies / Retail

'F*** it': Bunnings' awkward sign fail goes viral

By Nicholas Darveniza
news.com.au·
13 Jan, 2019 05:15 AMQuick Read

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Bunnings Rothwell had an unfortunate sign fail. Photo / Facebook

Bunnings Rothwell had an unfortunate sign fail. Photo / Facebook

Staff at a Queensland Bunnings Warehouse store in north Brisbane have learnt an important lesson after an innocent handwriting error — which looked like 'f*** it' had been written on a sign — went viral online.

The Bunnings' handwritten sign promoting a range of $3.99 LED light switches attracted more attention than they bargained for on Friday.

The phrase 'FLICK IT' appeared innocent enough until store-goer Adrian ChanChan spotted the accidental combination of two letters, producing a markedly different meaning.

The sign proudly announcing 'F*** IT' and sent social media into stitches.

Bunnings Rothwell had an unfortunate sign fail. Photo / Facebook
Bunnings Rothwell had an unfortunate sign fail. Photo / Facebook
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Commenter Chris Fenwick asked "Do they also sell f*** it sausages at Bunnings?"

"Even when read as 'flick it' my mind still heads straight for the gutter," commented Astrid Freebird.

Bunnings QLD North Operations Manager Kent Payne said: 'Given the nature of our hand written signs, it is unfortunate that this Flick It switch label was misinterpreted. Once we were alerted, we removed it immediately and it was rewritten in clearer text'.

Points for trying though.

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Bunnings Rothwell removed the sign quickly. Photo / Adrian ChanChan/Facebook
Bunnings Rothwell removed the sign quickly. Photo / Adrian ChanChan/Facebook

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