Dick Smith website relaunched a month earlier than expected. Photo / File
Dick Smith website relaunched a month earlier than expected. Photo / File
A day after the last physical stores closed in Australia for good, Dick Smith's website has relaunched nearly a month ahead of schedule.
Online retailer Kogan.com purchased the Dick Smith online business in March, with a relaunch originally scheduled for June 1, but the new Dicksmith.com.au and Dicksmith.co.nz websites havegone live today with a 'Relaunch Sale' to celebrate.
The store, which leverages the same existing back-end logistics and supplier arrangements as Kogan.com, will stock more than 5500 products including smartphones, cameras and appliances, with more than 1800 products available for fast dispatch.
David Shafer, executive director of Kogan.com and Dick Smith, said the all orders from today onwards would come with the full backing of the Kogan.com business.
"The new and improved dicksmith.com.au is open for business, and it's better than ever," he said. "We are extremely proud of the speed with which we were able to relaunch the Dick Smith online business, with a leading website, product range, and back-end systems to power the operation.
"Dick Smith's recent history has been disappointing for many Australians, but for millions of us, it is an iconic brand we all know and love. We will work hard to restore the faith Australians have put in the Dick Smith brand for almost 50 years."
The Australian version of the site appears to have a much wider selection of products and brands than the New Zealand version. Both sites stock Kogan-branded products.
Kogan.com founder Ruslan Kogan has claimed the increased buying power of the combined stores would lead to better prices for customers of both.
