NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Companies / Retail

Deborah Hill Cone: If shopping shoe fits we'll have to wear it

By Deborah Hill Cone
NZ Herald·
28 Oct, 2012 04:30 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

New Zealand's population is ageing: It is expected there will be 1.2 million old folks in a few decades. Photo / Supplied

New Zealand's population is ageing: It is expected there will be 1.2 million old folks in a few decades. Photo / Supplied

Opinion by Deborah Hill ConeLearn more
Ageing population means there has probably never been a better time to open my rocking retirement home.

I went into a clothing boutique in Newmarket a few days ago. The shop assistant had cool silver shoes on. "Where did you get them? Wow, New Lynn? I must pop out there. Ohhhh, sorry BER-Lin. Right."

Shopping just isn't what it used to be. I wonder how most local retail shops can survive when the whole world is your mall.

In the Herald on Sunday Matt McCarten wrote a plaintive column wistful about his favourite local shop closing, to be replaced with big box retailers like the Warehouse. I know he thinks we are from different tribes - I can't imagine he would spend a week's salary on some silly see-through Margiela boots - but I feel your pain, brother.

There is nothing really new about the phenomenon of big ugly category killer retailers gobbling up rustic local shops. As a capitalist, in a bid to stop myself thinking of the Warehouse as utterly vile, I have tried to remind myself of the people who thanks to Stephen Tindall can keep warmer in winter with cheap polar fleece blankets with bad taste tigers on them and feel they are part of the affluent world buying barbecue furniture.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Their quality of life is surely enhanced by being able to buy more stuff. And we are buying more - 40 per cent more than we were in 1992. So shopping isn't dead. But if you are a retailer, it might feel that way.

One of my friends travelled recently to Bangkok to buy an entire house lot of furniture. Outdoor furniture, dining tables & chairs, couches and armchairs, coffee tables: the whole caboodle.

He told me: why pay double in Auckland's high-end stores when he could fill a container for half the price and have something different you don't see in a Newmarket showroom.

It's not an isolated case; two other people he knows have done the same using the same Thai broker. If more and more people do it this way then obviously New Zealand retailers will close.

Already many of us are buying smaller stuff, like shoes, online, and it's hurting retailers. The answer to this retail conundrum is apparently for us to import more punters. Demographers are talking about how we can become a country of 10 million people in the next 50 years. We are relying on immigration to supply our growth, rather than improving our own productivity and skills.

We seem to have stopped talking about building our own local industry like Nokia or being a finance hub like Switzerland and have just accepted our industry is to import people instead and start a lot more $2 shops.

Discover more

Opinion

Deborah Hill Cone: What tosh is spoken about CEOs' pay - and art

07 Oct 04:30 PM
Opinion

McCarten: Capitalism can have a human cost

20 Oct 04:30 PM
Opinion

'My fight with City Hall'

21 Oct 04:30 PM
Retail

Cast your net for customers

01 Nov 04:30 PM

Here are some figures. Our population is ageing: there were 200,000 people aged over 65 in 1950, now there are 600,000 and it is expected there will be 1.2 million old folks in a few decades.

We are losing 50,000 people a year: typically skilled, working-age people. We are accepting about 85,000 new residents. This influx has seen Auckland quietly become "super-diverse", surprisingly more diverse than cities in Australia or Canada, with 40 per cent of its residents born in another country. This is a huge change. Professor Paul Spoonley warned on National Radio last week: "We have diversified our population without a lot of fuss. I would have expected more reaction to be honest."

Advertisement
Advertise with NZME.

I'm quite proud of how we have adapted to the new diverse New Zealand but there is a law of diminishing returns so I'm not sure the next phase will be as easy.

Immigration might work for Auckland but is not so flash for the rest of the country. Still, our strange little wizened ageing nation at the bottom of the world has some upside. There has probably never been a better time for me to open my rocking retirement home where we will listen to Nick Cave, gamble, take class A drugs and race our mobility scooters.

Wearing great shoes of course.

Save

    Share this article

Latest from Retail

Premium
Retail

'The way of the future': How delivery apps are redefining supermarket shopping

21 Jun 12:00 AM
Premium
Property

Watch: Expert's 'big question' over burned supermarket's redevelopment potential

19 Jun 04:00 AM
Premium
Retail

Kathmandu owner forecasts weak earnings outlook

19 Jun 03:36 AM

Help for those helping hardest-hit

sponsored
Advertisement
Advertise with NZME.

Latest from Retail

Premium
'The way of the future': How delivery apps are redefining supermarket shopping

'The way of the future': How delivery apps are redefining supermarket shopping

21 Jun 12:00 AM

Supermarkets like FreshChoice Epsom now stay open until 9pm for online orders.

Premium
Watch: Expert's 'big question' over burned supermarket's redevelopment potential

Watch: Expert's 'big question' over burned supermarket's redevelopment potential

19 Jun 04:00 AM
Premium
Kathmandu owner forecasts weak earnings outlook

Kathmandu owner forecasts weak earnings outlook

19 Jun 03:36 AM
Premium
New World Victoria Park fire: Construction expert explains all

New World Victoria Park fire: Construction expert explains all

How a Timaru mum of three budding chefs stretched her grocery shop
sponsored

How a Timaru mum of three budding chefs stretched her grocery shop

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP