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Home / Business / Companies / Retail

Costco Wholesale NZ: How many members after five months in business?

By Alka Prasad
NZ Herald·
3 Mar, 2023 04:45 AM2 mins to read

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Pork floss, crab and chicken: Costco reveals top sellers. Video / NZ Herald

Costco Wholesale New Zealand has celebrated a membership milestone this week but will not publicly confirm the numbers.

The American giant opened its $100 million-plus Auckland warehouse in Westgate in late September.

Images of staff celebrating memberships surfaced on social media this morning, all featuring Patrick Noone, Costco Australasia’s boss.

Costco US revealed that those who join usually renew their membership.

The company’s 2022 annual report said, “Our member renewal rate was 93 per cent in the US and Canada and 90 per cent worldwide at the end of 2022. The majority of members renew within six months following their renewal date.”

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Costco Warehouse globally said it had more than 118 million members worldwide by 2022.

In New Zealand memberships cost $60.

Pictures posted on a Costco NZ fan page on Facebook revealed the company has amassed 150,000 members after just five months in business.

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This theoretically adds up to $9m in membership fees alone.

Costco NZ staff, with Australasian boss Patrick Noone (far right), celebrating breaking 150,000 members. Photo / Westgate Community, March 3
Costco NZ staff, with Australasian boss Patrick Noone (far right), celebrating breaking 150,000 members. Photo / Westgate Community, March 3

A Costco spokesperson for their NZ and Australian operations declined to confirm membership numbers in NZ and said the images “should not have been made public to this community group”.

To date, the company has refused to disclose membership numbers in NZ.

The Herald reported last week that Costco Wholesale NZ recorded a bottom-line loss of $12.5m in the August year.

Costco NZ team members celebrate breaking 150,000 members. Photo / Westgate Community, March 3
Costco NZ team members celebrate breaking 150,000 members. Photo / Westgate Community, March 3

The loss was due to the business not being fully operational but being in a set-up phase and its warehouse having yet to sell a single item by the balance date.

However, Costco’s fuel outlet opened last April.

Costco NZ team members celebrate breaking 150,000 members.
Photo / Westgate Community, March 3
Costco NZ team members celebrate breaking 150,000 members. Photo / Westgate Community, March 3

It had total revenue of $20m for the year to August 28, 2022.

Costco Wholesale New Zealand was incorporated in 2018. Companies Office records show US-based Costco president Walter Jelinek is also a director of the NZ business.

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Kiwi Costco has big links with Costco Australia. Related party expenses of $38m are recorded with Costco Australia and $2.1m with Costco US.

The New Zealand company operates under a trademark licence agreement from Price Costco International Inc and Costco Wholesale Corporation.

Earlier this year, the Warehouse Group chief executive Nick Grayston called Costco “a formidable retailer with a very unique business model”.

“You would write off Costco at your peril,” Grayston said at The Warehouse Group’s annual meeting on November 25.

Costco’s business model was testing whether NZ consumers would shop in bulk, which The Warehouse was very interested in.

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