Briscoe Group posts record $798.83m sales but annual profit slips 2.3%

Briscoe Group owns Briscoes homeware store and Rebel Sport.

Briscoe Group has reported record annual sales of $798.83 million, although profit declined slightly for the full year, with a lower overall dividend payout.

Briscoe recorded a net profit after tax of $59.22m for the year to January 25, 2026, compared to $60.63m the previous year – a reduction of 2.3%.

Total sales were up by 0.93% on the previous year’s revenue of $791.47m.

The group declared a final dividend of 10c a share, taking the total dividend for the year to 20c, down from 29c in 2025. The total payout for the year to January 25 was $44.56m compared with $64.61m during the previous financial year.

Briscoe Group operates through two segments: homeware, trading as Briscoes, and sporting goods, trading as Rebel Sport.

The homeware segment led growth at 1.42%, and the sporting goods segment delivered a smaller positive growth of 0.13%.

Gross margin percentage declined for the period from 40.37% to 39.23%. The group materially reduced the rate of margin decline across the second half with a decline of 0.76%, compared to the first half’s decline of 1.54%.

Group managing director Rod Duke said the group achieved this through targeted promotional adjustments and a sharper focus on specific trading opportunities.

Duke said the company’s result was “outstanding” in a year marked by persistent pressure on consumer sentiment and discretionary spending.

“While gross margin remained under pressure due to a highly competitive retail environment, we continued to focus on disciplined execution – balancing sales performance and gross profit margin, controlling costs and maintaining excellent inventory outcomes.”

Duke said the goal for the 2026/27 financial year is to see positive growth in gross profit margin percentage.

Read more at BusinessDesk.

• Stay ahead with the latest market moves, corporate updates, and economic insights by subscribing to our Business newsletter – your essential weekly round-up of all the business news you need.