NZME describes the appointments as a game-changer for South Island radio.
New Zealand Media and Entertainment has poached three radio advertising specialists from rival media company MediaWorks in a move described as a "game-changer" for NZME's South Island operations.
Radio sales specialists Janine Tindall-Morice, Alice Wisker and Anna Esquilant are all moving from MediaWorks to head NZME's radio sales team based
in Dunedin.
NZME's head of South Island regional markets, Lee Piper, said the key management and media strategists were among the most experienced and successful radio sales specialists in the South Island.
"The move by these extremely talented individuals to join NZME is a real game-changer that will have a major impact across the South Island radio sales market," Piper said.
NZME is the owner and publisher of newspapers and websites including the New Zealand Herald, and radio stations such as Newstalk ZB, Radio Sport, ZM, and The Hits.
