NZME. buys Peacock events business

NZME has just expanded its events business, buying up nine regional events. Photo / Peter Meecham

NZME., publisher of the New Zealand Herald and owner of The Radio Network, has announced it is expanding its event business, buying nine regional events owned by Peacock Promotions.

NZME. already manages the 'Home Shows' in Northland, Rotorua, and Whanganui and fashion events under the Indulge brand in the Bay of Plenty.

Group Strategy and Operations Director, Carolyn Luey says the acquisition "strengthened NZME.'s event proposition throughout New Zealand with the addition of wedding, home and women's life-style events in Dunedin, Invercargill, Christchurch, Wellington, Palmerston North, Hamilton and Tauranga."

She said regional expos and events were popular with more than 80,000 people attending in the past 12 months.

"The potential for businesses to engage with consumers is massive at a local community level in both the North and South Islands as a result of this acquisition," said Luey.

Peacock Promotions owners Rob and Christine Woodhouse would be retained as consultants for the remainder of 2015 and 10 staff would "continue to provide dedicated resource to enable expansion of the number of events delivered in the regions."