NZ fashion magazine plans US edition

Wellington-based fashion magazine Lucire plans to launch a United States edition in the next few months and has national distribution for the title.

Lucire's distribution throughout the US and selected Canadian markets will be handled by Comag - which represents other major fashion titles.

The US is the third country to publish its own edition of the magazine, after New Zealand and Romania.

Lucire began in 1997 as an electronic publication.

The magazine has a core staff of 25 people and up to 200 part-time writers, photographers and columnists based in New York, Montreal, London, Australia and New Zealand.

- NZPA