Kiwi media company pens deal with 20th Century Fox

War for the Planet of the Apes is the latest release for Twentieth Century Fox.

Auckland based media research firm Vista has penned a deal with film giant 20th Century Fox.

The NZX listed company today announced Movio Media, a subsidiary of Vista, signed a 5-year agreement with the production powerhouse to license anonymous data.

Movio aggregates cinema audience data to provide research and analytics to film and marketing companies.

Vista said Fox would use Movio transactional data on, for instance, number of movie tickets purchased, day of movie session, and gross box office revenue.

Vista Group's share price rose 3.48 per cent following the announcement.

Company spokesman Brian Cadzow said he couldn't be specific about the amount of revenue the deal was worth but that it would be in the ballpark of $1-5 million.

He said the deal had more of a strategic, rather than material, value for Movio.

"It's a validation of the concept," Cadzow said.

Fox are the first major studio to sign an agreement with Movio which Cadzow described as a "positive step" for the business.

Cadzow said people had been unsure about whether Movio would be successful and today's announcement showed major studios were interested and committing to the technology.

Fox is one of the world's largest producers and distributors of movies, grossing US$4.4 billion ($6.1b) in global revenue last year.