NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Companies / Media and marketing

John Drinnan: Jennings exit leaves big gap at TV3

John Drinnan
By John Drinnan
Columnist·NZ Herald·
26 Feb, 2016 01:59 AM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Mark Jennings, pictured in the Three News production suite in 2003. Photo / NZME

Mark Jennings, pictured in the Three News production suite in 2003. Photo / NZME

John Drinnan
Opinion by John Drinnan
John Drinnan is the Media writer for the New Zealand Herald.
Learn more
Broadcast news veteran has many fans among MediaWorks staff

MediaWorks' news boss Mark Jennings was tipped to leave the company for much of last year. This week, a little later than many expected, that prediction finally came true.

MediaWorks announced Jennings was leaving soon, to be replaced by a digitally focused chief news officer, Hal Crawford, currently editor-in-chief at Australia's Ninemsn.

However Crawford is not starting until July, leaving a large gap in the newsroom during a pivotal year for news media.

READ MORE:
• Online news boss to replace Jennings at MediaWorks
• Mark Jennings leaving MediaWorks

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

Jennings is one of only three TV3 news bosses in 27 years, and has been heaped with praise from staff -- current and former.

Insiders say he was caught between his wish to maintain traditional journalism values, and a move to more commercialisation of news content -- and between a blunt management style and sinking morale among news staff, sources say.

In my opinion, that was best illustrated by MediaWorks' untidy axing of Campbell Live.

The prolonged death of the show -- leading to the creation of the replacement programme Story -- left a long gap in which social media activists and Campbell loyalists launched scathing social media attacks on the company.

Jennings has delivered a clean-up and rebrand of 3News into Newshub, but sources suggest there are many more changes to come for news and the wider MediaWorks empire.

A source said that at the end of last year, Jennings was aware big changes were being considered. The initiative was to make news content -- traditionally a point of difference for TV3 over TVNZ -- more of a digital marketing profit centre.

Online media and changing ideas about the value of sharing content are a specialist area for Jennings' replacement, Crawford.

Discover more

Opinion

John Drinnan: Sky TV's big battle

07 Jan 09:07 PM
Opinion

John Drinnan: Tremors from over the Tasman

21 Jan 09:20 PM
Opinion

John Drinnan: Taking the view from New York

28 Jan 08:46 PM
Opinion

Media newsroom convergence the new reality

04 Feb 08:33 PM

MediaWorks declined approaches to speak to MediaWorks chief executive Mark Weldon and Jennings.

Old school

Jennings, who is stepping down 27 years after starting with TV3, is the last of the old school at MediaWorks.

Advertisement
Advertise with NZME.

His departure leaves radio boss Wendy Palmer as the only survivor of the management regime before the arrival of Weldon, under the ownership of LA-based vulture capital company Oaktree.

The upshot is that Crawford will need to understand what makes TV3 tick, as well as what makes the digital audience click.

At the end of 2014, four senior executives were dropped from the company, and there has also been a loss of institutional knowledge in news.

Jennings was highly regarded among other journalists for maintaining strong bulletins and standards. However, one insider cautioned against crediting him with the survival of MediaWorks' style of news.

Jennings' departure followed the retirement of two long-time lieutenants, Mike Brockie and John Hale. In day-to-day terms, their exit had a bigger impact, the insider argued.

Radio Pakeha?

Radio New Zealand has been beset by concerns about abusive comments on the Facebook page for Checkpoint.

There have also been allegations from a media rival that it is delivering less news on Maori affairs.

Advertisement
Advertise with NZME.

Both issues relate to challenges facing the state broadcaster as it seeks to increase its audience and compete with the commercial stations.

About 100 offensive comments were belatedly taken down in the weekend after they were publicised by a right-wing blog, including one that made anti-Semitic remarks about the Prime Minister's mother.

RNZ's explanation was that the Facebook page had been inactive in the past.

Internally, there are also questions about whether some comments were planted by a third party, though RNZ declined to comment on that.

Radio NZ has recognised that it has historically had a poor record of representing Maori and promised to improve.

Meanwhile, though Radio NZ has made a policy of mainstreaming Maori content, broadcaster Willie Jackson says that has led to even less Maori news.

Jackson, who runs Radio Waatea and represents iwi radio stations, completed an "audit" through December and January, finding that Maori content makes up less than 1 per cent of RNZ news.

Advertisement
Advertise with NZME.

Jackson, who is also a presenter for RadioLive, launched a campaign for the state broadcaster to meet a quota of Maori news, and some Maori language content as well.

RNZ disputes Jackson's audit -- and he acknowledges it has its shortcomings. But even by RNZ's own figures, it estimates that about 204 hours a year (to June 30, 2015), or less than 4 per cent of its news and current affairs, is on Maori matters.

That excludes non-news Maori culture content and is 54 hours more than required under its Charter.

New head of content Carol Hirshfeld -- herself Maori -- has been credited by some with bringing an increased focus on improving the low profile that Maori news and culture have at RNZ. High profile Maori broadcaster Mihi Forbes was also hired in a bid to mainstream content, and she will be presenting a new TV3 show called The Hui.

Radio NZ has recognised that it has historically had a poor record of representing Maori and promised to improve.

But Maori content is seen as contrary to its push to increase its audience.

Advertisement
Advertise with NZME.

The reality is that most Maori don't look to RNZ as a source of Maori news and that making good on the Maori deficit won't help the broadcaster's bid for bigger audiences.

Save

    Share this article

Latest from Media and marketing

Premium
Opinion

Opinion: Public media not actually about audience ratings

11 Jun 06:00 PM
Premium
Media and marketing

‘Fastest to $20m revenue’ - Tracksuit's rapid growth, $42m raise

11 Jun 05:00 PM
New Zealand

Jim Grenon, Steven Joyce speak at NZME shareholders meeting

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Media and marketing

Premium
Opinion: Public media not actually about audience ratings

Opinion: Public media not actually about audience ratings

11 Jun 06:00 PM

OPINION: RNZ's value isn't in popularity but in public accountability.

Premium
‘Fastest to $20m revenue’ - Tracksuit's rapid growth, $42m raise

‘Fastest to $20m revenue’ - Tracksuit's rapid growth, $42m raise

11 Jun 05:00 PM
Jim Grenon, Steven Joyce speak at NZME shareholders meeting

Jim Grenon, Steven Joyce speak at NZME shareholders meeting

Premium
Google NZ sends $1b offshore as it increases profit, threat of digital sales tax melts away

Google NZ sends $1b offshore as it increases profit, threat of digital sales tax melts away

21 May 10:46 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP