Home / Business / Companies / Media and marketing<i>Mark Irving: </i> What branding can really doHerald online29 Aug, 2010 09:30 PM3 mins to readSubscribe to listenAccess to Herald Premium articles require a Premium subscription. Subscribe now to listen.Subscribe nowAlready a subscriber? Sign in hereListening to articles is free for open-access content—explore other articles or learn more about text-to-speech.SaveShareShare this articleCopy LinkEmailFacebookTwitter/XLinkedInRedditPhoto / Richard RobinsonPhoto / Richard RobinsonOpinionMark Irving, advertising company director on what great branding can do for your product or service.AdvertisementAdvertise with NZME.AdvertisementAdvertise with NZME.SaveShareShare this articleCopy LinkEmailFacebookTwitter/XLinkedInRedditLatest from Media and marketingPremiumBusinessBehind the buzz and controversy of Wētā Workshop’s first major video gamePremiumBusinessThree, bought for $1, is worth $48m to Sky – fund managerPremiumBusinessWhy Sky TV bought Three – and what's nextSponsoredRevealed: The night driving ‘red flag’AdvertisementAdvertise with NZME.