Govt suspends Buy Kiwi Made campaign

The Government has stopped the Buy New Zealand Made advertising campaign, while it reviews its effectiveness.

Minister of Economic Development Gerry Brownlee said no more money would be committed to the campaign, unless the review showed it to be effective.

With so much New Zealand manufacturing linked to other parts of the world, Mr Brownlee told Radio New Zealand it was hard to know what the Buy NZ made slogan actually meant.

The campaign was paid up until Christmas.

Green Party MP Sue Bradford has questioned the decision and claimed the campaign resulted in an increase in the number of people supporting local products.

- NZPA

Buy Kiwi Made website