NZ Herald
  • Home
  • Latest news
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather forecasts

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Budget 2025
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
    • Cooking the Books
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • What the Actual
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Companies / Manufacturing

Fashion is the next frontier for clean tech as textile waste mounts

By Olivia Raimonde
Bloomberg·
26 Apr, 2025 11:00 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Ambient Photonics is looking to ramp up production with a target of millions of cells by 2026. Photo / Bloomberg

Ambient Photonics is looking to ramp up production with a target of millions of cells by 2026. Photo / Bloomberg

The US$1.7 trillion ($2.8t) fashion industry is a major polluter: by one estimate, it’s responsible for between 8% and 10% of annual greenhouse gas emissions, more than aviation and href="https://www.nzherald.co.nz/topic/shipping/" target="_self" rel="" title="https://www.nzherald.co.nz/topic/shipping/">shipping combined.

Clothes manufacturing relies on fossil fuel-derived fibres like polyester and guzzles energy and water. And the churn of fast fashion means that many items are discarded soon after they’re purchased, which has contributed to eye-popping amounts of textile waste.

Two textile-focused start-ups are among this year’s BloombergNEF Pioneers award winners: Circ, in Danville, Virginia, turns mixed-fibre fabric back into its reusable raw materials, while Paris-based EverDye has developed a lower-impact textile dyeing process.

Much of the fabric produced today is a blend of cotton and polyester, which is more durable than pure cotton. But the blended fibres are extremely difficult to separate and therefore challenging to recycle.

“It’s so hard to mechanically separate them. You can’t comb it apart,” says Sonja Salmon, a textile science professor at North Carolina State University. “A machine will think it’s the same thing.”

Advertisement
Advertise with NZME.

That’s why Circ turned to chemistry instead. Its technology uses water as a solvent, plus pressure, to break down large polyester molecules – polymers – into their building blocks, or monomers, says Peter Majeranowski, the company’s president. This helps separate the two types of fibre. Circ then purifies the polyester monomers and the cotton so they can both be reused in textile production.

The start-up has spent significant time “refining and developing our process to ensure that our materials are better than virgin, from a greenhouse impact”, Majeranowski says.

In addition to venture and supply chain investment, Circ has received investment from Patagonia, Inditex (Zara’s parent company) and the European fashion platform Zalando SE. The company would like brands to sign multi-year contracts to use material recycled with its technology. But making commitments for several seasons is uncommon in the industry, Majeranowski says – “a muscle that brands aren’t used to”.

Advertisement
Advertise with NZME.

Dyeing the fabric that gets sewn into garments is an energy-intensive step in the manufacturing process. Conventionally, pigments are heated to very high temperatures so that the colour can bind. EverDye says it’s found a way to do this with room-temperature water.

Mineral pigments used for textiles are generally negatively charged, Christelle Chauffeton, a research scientist at EverDye, says. The fabric is also negatively charged, so the two have no affinity and the colour won’t adhere. That’s why the dyeing process typically relies on additives, binders and high heat.

EverDye's R&D laboratory in Romainville, France. Photo / Cyril Marcilhacy
EverDye's R&D laboratory in Romainville, France. Photo / Cyril Marcilhacy

EverDye takes mineral pigment and “synthesises it directly on a nanoparticle of biopolymer”, says Chauffeton, that was chemically modified to be positively charged. When the biopolymer (or natural polymer) is put next to a negatively charged fabric, the pigment will go on the fabric without additives or the need for intense heat. Later, another application of heat causes the nanoparticles to come together and form a film on the surface of the fibres, trapping the pigment.

The start-up can now dye fabrics brown, orange or yellow and is fine-tuning its approach to create blue, red and black hues. “It takes time to adapt the formulas,” Victor Durand, EverDye’s head of operations, says.

It launched a small-capsule collection last October and is doing pilot testing with brands including Lacoste and Petit Bateau. The company is currently raising money for its Series A funding round.

“Our goal is to be a regular provider of dyes in the supply chain,” Durand says.

EverDye and Circ join a host of firms innovating in pursuit of lower-impact textiles, such as Boston-based Galy, which grows cotton in a lab to reduce the crop’s heavy water and fertiliser use, and Algaeing, an Israeli start-up that makes biodegradable yarns and dyes out of algae.

Buying clothing second-hand – or just buying less of it – is an effective way to shrink fashion’s footprint. But the global business of making new garments isn’t going away any time soon. Circ, EverDye and their peers are working to clean up the process step by step.

Advertisement
Advertise with NZME.
Save

    Share this article

    Reminder, this is a Premium article and requires a subscription to read.

Latest from Manufacturing

Premium
Capital markets report

How Trump tariffs are clouding NZ's economic outlook

13 May 04:59 PM
Premium
Retail

DB Breweries profit falls as alcohol demand drops, costs rise

12 May 04:59 AM
Premium
Manufacturing

Tip Top profits surge with $15m dividend after Froneri acquisition

11 May 05:00 PM

The Hire A Hubby hero turning handyman stereotypes on their head

sponsored
Advertisement
Advertise with NZME.

Latest from Manufacturing

Premium
How Trump tariffs are clouding NZ's economic outlook

How Trump tariffs are clouding NZ's economic outlook

13 May 04:59 PM

ANALYSIS: How New Zealand companies are faring.

Premium
DB Breweries profit falls as alcohol demand drops, costs rise

DB Breweries profit falls as alcohol demand drops, costs rise

12 May 04:59 AM
Premium
Tip Top profits surge with $15m dividend after Froneri acquisition

Tip Top profits surge with $15m dividend after Froneri acquisition

11 May 05:00 PM
Premium
Why Bremworth is returning to synthetic carpets after three years

Why Bremworth is returning to synthetic carpets after three years

09 May 12:56 AM
Gold demand soars amid global turmoil
sponsored

Gold demand soars amid global turmoil

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • What the Actual
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven CarGuide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP