As you can see, the drivers' faces are distorted and ghost-like, with eerie makeup, disturbing smiles and heavily edited facial features.
According to Chinese news site Sixth Tone, those responsible are scammers known as "ghost drivers".
The idea is apparently that they terrify passengers into cancelling their trip, allowing the driver to pocket the cancellation fee (which is less than a dollar in China).
Another scamming method reported by the site is the "ghost drivers" accepting rides, and starting the metre before the passenger has even entered the vehicle.
The customer will then be taken for a ride worth a small sum of money without even realising.
Of course, how they managed to get through Uber's screening process with such pictures is another question altogether.
On Chinese social media, they’re being referred to as ‘ghost drivers’. Photo / Supplied
A spokesman from Uber China told Xinhua News Agency the company had suspended the suspect accounts.
News.com.au has contacted Uber for comment.
Earlier this year, the ride-sharing service introduced a facial recognition safety feature in order to ensure the drivers' faces match their profile pictures when they first join the app.
...Maybe not. Photo / Supplied
It also runs regular facial recognition tests to ensure the driver behind the wheel matches their profile picture.
The software was created by Face++, a Chinese start-up specialising in facial recognition software.
Uber said it had suspended a number of suspect accounts. Photo / Supplied
