NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Companies / Freight and logistics

Brian Rudman: Snapper may have missed the boat

NZ Herald
19 Feb, 2012 04:30 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Snapper transport card. Photo / Paul Estcourt

Snapper transport card. Photo / Paul Estcourt

Opinion

Most Auckland bus travellers have experienced that embarrassing moment when they swipe their fare card and the machine fails to read it, chanting back "please try again".

It's little delays like this at boarding and exiting that Auckland's much trumpeted new $98 million integrated ticketing system is supposed to avoid. At a crunch meeting today, Snapper Services, the provider of these "validator" machines, face some tough questioning about its future in the integrated ticketing scheme.

One thing seems certain, Snapper will be very lucky to get off with a "please try again" message from their partners, Auckland Transport and New Zealand Transport Agency, the clients of the new ticketing system, and the designers, Thales, the French technology giant.

Snapper has already missed one deadline to prove its system could link into the Thales system and meet the technological performance standards outlined in NZTA specifications. Sources say the problem is not just the interface between the Snapper and Thales systems. Also of concern is that current Snapper card readers are not up to specifications, critics pointing to their being "slow and prone to error" as outward signs of this problem.

One informant says the required speed performance for such a swipe card system is around 300 milliseconds, while the Snapper reader takes more than twice as long. That's when it doesn't have a hiccup.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

This speed difference might seem insignificant, but it leads to queues as people tag on and off the bus or train, and to delays over a journey.

The failure to meet the targets has resulted in the initial, 100-person trial of the Thales system involving bus, train and ferry services being put on hold, leading to possible delays of up to two months.

Within Auckland Transport, patience is running out with Snapper and its investment company owners, Infratil, who together have been delaying Auckland's integrated ticketing project from day one.

Back in 2009, Snapper tendered for the lucrative overall contract and lost out to Thales. Snapper, a sister Infratil company to Auckland's main bus operator, NZ Bus, queried the decision through the legal system and lost. At the time a furious Snapper chairman, Paul Ridley-Smith, defiantly told the Herald, "We're not going to plug into Thales. We have a perfectly functional, 100 per cent effective, totally integrated ticketing system, so why would you build another one?"

In a confidential report to Infratil's August 2009 board meeting, Mr Ridley-Smith admitted, "If Snapper can't expand into Auckland then its business will be permanently sub-economic and it might have to withdraw from Wellington."

Discover more

Freight and logistics

Asset sales out of Auckland transport debate

13 Feb 04:30 PM
Freight and logistics

Lawyers look at privacy after Snapper email marketing

15 Feb 04:30 PM
Opinion

Brian Rudman: How to ease our traffic woes in a cheap, easy way

16 Feb 04:30 PM
Opinion

Brian Rudman: Foreign buyers a modern reality

21 Feb 08:30 PM

Refusing to lie down, a year later, Snapper persuaded NZTA and Auckland Regional Transport, despite Thales' objections, that if allowed to install their Snapper system in Auckland buses, they would ensure they were compatible with the Thales system.

In March, with the help of a $1 million, ratepayer-funded advertising campaign, the Snapper card was launched under the guise of being Auckland Transport's HOP integrated ticket. Snapper quickly moved to establish its card, not just as a public transport smartcard, but as a debit card for use in taxis, coffee shops and the like.

Advertisement
Advertise with NZME.

For Snapper, the added advantage was access to the substantial float of cash, deposited without interest, by the 93,000 card holders.

Now, it seems Mr Ridley-Smith's promise is coming true, but not for the reason he gave. He said, "We're not going to plug into Thales." The reality seems to be, it's not so much a matter of will not, as cannot. Well, that's not totally accurate as the much vaunted Rugby World Cup "A Pass" transport ticket was successfully used across different transport modes. But that was a simple identity card which didn't have to work out distances travelled and the like.

It's already been announced that commuters will have to swap their Snapper cards for Auckland Transport-supplied, Thales compatible, HOP cards, starting in July. Now it appears that short of a miracle, NZ Bus will have to replace the year-old Snapper validators as well. Though where you pick up 600-plus, new compatible card readers at short notice is another question.

What does seem obvious is that the promise of a fully integrated ticketing system by the end of this year is at risk. At today's meeting, Snapper should be told if it can't deliver, to get off the bus.

It's already had two chances to try again, and failed. It's time to finally admit defeat.

Save

    Share this article

Latest from Freight and logistics

Freight and logistics

'It is a cash grab, plain and simple': 77% port fee hike sparks industry outrage

27 May 06:56 AM
Premium
Capital markets report

How Trump tariffs are clouding NZ's economic outlook

13 May 04:59 PM
Premium
Stock takes

Stock Takes: Will reporting season see the end of a bear market?

08 May 09:00 PM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Freight and logistics

'It is a cash grab, plain and simple': 77% port fee hike sparks industry outrage

'It is a cash grab, plain and simple': 77% port fee hike sparks industry outrage

27 May 06:56 AM

The change may add $25m annually to costs during a cost-of-living crisis.

Premium
How Trump tariffs are clouding NZ's economic outlook

How Trump tariffs are clouding NZ's economic outlook

13 May 04:59 PM
Premium
Stock Takes: Will reporting season see the end of a bear market?

Stock Takes: Will reporting season see the end of a bear market?

08 May 09:00 PM
Inside NZ Post’s $250m facility transforming parcel delivery

Inside NZ Post’s $250m facility transforming parcel delivery

08 May 05:12 AM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP