But Brown said the two caveats the council has to the mymilk initiative is that the aim is to have fully shared-up Fonterra farmers, which is why the five-year limit on the contracts was included, and that milk collected within the co-operative from non-shareholder farmers stays at a very small level of the total, limited to 5 per cent in the case of mymilk.
Brown said it was of concern to the council that Fonterra's share of total milk collected nationally had fallen from 96 per cent since its inception to 87 per cent today. But he pointed out the overall market had grown significantly and the addition of new milk pools in other countries would also help meet the needs of its global customers.
Kiwi farmers supply 16 billion of the 22 billion litres of milk Fonterra processes annually. It also gets milk from suppliers in Australia, Chile, Brazil, Sri Lanka and North America, and its own milk from farms in China.
The aim is to grow the total milk processed to 30 billion litres by 2025.
The price paid to mymilk suppliers will be the same or up to 15c below the farmgate milk price.
Fonterra slashed its forecast farmgate milk price for the 2015 season to $4.70/kgMS last week due to falling global dairy prices and continued weak demand from China for whole milk powder. The forecast dividend was left unchanged in a range of 25c to 35c per share but will be reviewed at the time of the company's interim results in March.
Brown said it was part of the strategy that when the milk price payout dropped, shareholders would benefit through an increased dividend.