NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Companies / Energy

Not upgrading broadband would be 'damaging'

By Karyn Scherer
NZ Herald·
18 May, 2008 04:00 PM5 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Regan Cunliffe's would-be website empire isn't helped by slow and costly broadband. Photo / Brett Phibbs

Regan Cunliffe's would-be website empire isn't helped by slow and costly broadband. Photo / Brett Phibbs

KEY POINTS:

From his humble home in Parakai, north of Auckland, Regan Cunliffe is doing his best to build an international television empire.

Well, a television website empire, in any case. Together with his wife Rachel and four other employees, he is pioneering TV listings for the 21st century, with
thriving websites in five countries devoted to TV gossip.

Each month, 300,000 people visit www.throng.co.nz, or its sister sites in Australia, Canada, Britain and Japan, making it a potentially lucrative medium for advertisers.

But New Zealand's slow and frustratingly expensive broadband service doesn't exactly make Cunliffe's life easy (no, he's not related to David).

While faster speeds would enable him to significantly improve the sites' content, including streaming video, in the meantime he would be happy to just pay a little less and not have to put up with restrictive data caps. "Compared with what people get overseas, where you can get `all you can eat' plans for next to nothing, it's ridiculous," he says.

Which is rather ironic, given all the talk about developing a knowledge economy and establishing "weightless" businesses to overcome the tyranny of our distance from major world markets.

Yet until recently many people have remained sceptical about whether spending $3-$5 billion on a fibre network would be money well spent.

Some industry figures have been brave enough to question just what we will all use high-speed broadband for - and why we need 80 per cent coverage, when only 70 per cent of households own a computer.

And then there are the really courageous souls, like British academic Richard Barbrook, who argues in his latest book Imaginary Futures -- From Thinking Machines to the Global Village that we have been duped to believe that technology will deliver us a better future when, in fact, it is simple inventions such as soap, contraceptives and antibiotics that have truly improved our lives.

As "Mike" recently commented on IT entrepreneur Rod Drury's personal blog: "If John Key really wants to spend $1.5 billion on competitiveness, let's put it into education and research, both things that have suffered massive cutbacks over the last few years ... In short, to really profit in a knowledge economy, you need the knowledge, not just the way to get it to people."

But according to those who are convinced life won't be worth living without high-speed broadband, part of the problem is what is known as Metcalfe's Law, which states that the value of a telecommunications network is proportional to the square of the number of users of the system. In other words, a network is a whole lot more useful when it connects thousands or millions of people, than when it connects just a handful.

In a detailed report this year, the New Zealand Institute estimated the economic benefits could be in the order of $2.7 billion to $4.4 billion a year, including reduced travel costs, increased sales productivity, better productivity for digital media, capturing a slice of the market for storing and manipulating data, savings through remote working, savings in healthcare, and improved delivery of education.

Sydney-based telecoms analyst Paul Budde is one of those who is convinced fibre networks are the roads and railways of the 21st century.

Budde has witnessed first-hand what some countries are already doing with the technology. But even he concedes we are only at the early stages of discovering its potential.

"If it was just for a bit of porn, a bit of YouTube and a bit of Skype, you wouldn't say the Government has to be involved in that, but I don't think you'd find any Health, Education or Energy Minister that would argue against it."

National MP Maurice Williamson sees fast broadband as an essential tool for the nascent film and graphics industry, and to encourage more people to work from home.

"I would hope the Greens would be hugely supportive of this policy because this could be one of our biggest contributions to a reduction in greenhouse gases if we could actually have people not flying on aeroplanes, and driving into the office."

He notes the amount of terabytes used by XBox 360 in January alone was greater than that used by the entire US internet just six years ago. "It's just exploding and the way you will do business and the way you will transact in the economy in the future will all change, in my view, dramatically."

And Navman general manager John Blakey needs little convincing that it's not so much a case of "build it and they will come", but "if you don't build it, they won't come".

"It's an enormous challenge for us to hire and because a lot of our hiring at the moment is getting people from overseas, it is reasonably important not to look like a shoe-string garage operation," he says.

While Navman's head office in Northcote enjoys speeds of 10Mbps, thanks to Vector's fibre network, at Blakey's home in Mairangi Bay speeds are more like 2Mbps - and that's download only.

"I can do email and bits and pieces but I can't really do anything else ... As a company, for productivity, we would probably see greater benefits out of high-speed fibre if it turned up at a lot of our staff's homes for a reasonable price."

Budde agrees. "The people who want to move to places like New Zealand are doing it for lifestyle reasons and because they can afford to. These are the people who demand fast broadband. If you don't have good broadband, they simply won't come."

In the fibre

Fibre networks are being seen as the roads and railways of the 21st century. Some countries are using the technology for:

* Online education.

* Remote diagnostic health services.

* Smart monitoring of electricity grids.

* Entertainment such as television, gambling and gaming.

Discover more

Small Business

What do you think of National's $1.5bn broadband plan?

22 Apr 09:58 PM
Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.
Save

    Share this article

Latest from Energy

Premium
Business|small business

'Change their footprint': Kiwi start-up's plan to shave $1200 a year off household power bills

30 Jun 05:00 PM
Business|economy

'Pick up the pace': NZ needs faster progress on energy projects

30 Jun 04:50 AM
Energy

Entrust dividend: How to get your share of the payout

27 Jun 04:02 AM

There’s more to Hawai‘i than beaches and buffets – here’s how to see it differently

sponsored
Advertisement
Advertise with NZME.

Latest from Energy

Premium
'Change their footprint': Kiwi start-up's plan to shave $1200 a year off household power bills

'Change their footprint': Kiwi start-up's plan to shave $1200 a year off household power bills

30 Jun 05:00 PM

Basis plans to install over 50,000 smart panels globally in the next 24 months.

'Pick up the pace': NZ needs faster progress on energy projects

'Pick up the pace': NZ needs faster progress on energy projects

30 Jun 04:50 AM
Entrust dividend: How to get your share of the payout

Entrust dividend: How to get your share of the payout

27 Jun 04:02 AM
New AI service to revolutionise how Kiwis compare energy plans

New AI service to revolutionise how Kiwis compare energy plans

25 Jun 05:00 PM
From early mornings to easy living
sponsored

From early mornings to easy living

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP