"We don't see a 15 per cent abandonment rate for project launches as a materially adverse outcome given the diversity of active developers, apartment product and locations. A prominent theme behind abandonment has been the wrong product, at the wrong location, at the wrong price.
"The market is discerning. Success requires a careful balance of having the right specification and type of product for a given location at a price that the market will accept while still allowing development profit.
Moricz would not name any 'abandoned' projects.
Abandonment is classified as a project where marketing commenced but no work started within the original timeframe, he said.
"We track them and try to get some comment from the developer or marketing agent. But it can be a bit of a grey area," he said.
A CBRE apartment supply chart showed that in 2013, fewer than 500 new Auckland apartments were rising but that jumped to around 600 by 2014 and more than 1000 by last year. If all projects being marketed and now rising are completed, a little under 2500 new units could be finished this year.
Next year, nearly 4000 units are planned, under construction or being marketed, but this drops to 2500 units by 2018, CBRE's chart showed.