hipages Group CEO and co-founder Roby Sharon-Zipser said: "This makes hipages Group the clear transtasman market leader connecting trusted tradies to homeowners. Jeremy and the Builderscrack team have built a great business around a strong technology platform and an incredibly loyal tradie base."
The acquisition gives the ASX-listed hipages Group, Australia's largest online tradie marketplace, access to a new $26b total addressable market, in addition to Builderscrack's 4000 active tradies and 200,000 registered homeowners.
"We will supercharge their growth by leveraging the strategic and operational experience we gained from scaling our business in Australia, as well as helping them to grow their brand to capture the huge market opportunity in New Zealand," Sharon-Zipser said.
Wyn-Harris said hipages Group is a "natural partner".
"Joining forces with Roby and his team will enable us to take our business to the next level. We look forward to learning from them and sharing ideas, as well as rolling out new products and services to add value for our tradie customers," he said.
This year, with many in Covid-19 lockdown, 80 per cent of New Zealand homeowners undertook home maintenance, repairs or renovations, compared to 71 per cent of Australian homeowners. Electricians (56 per cent), plumbers (52), and builders (37) were the most in-demand NZ tradies.
