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Home / Business / Companies

Commerce Act overhaul to empower Commerce Commission to quash ‘killer acquisitions’ and predatory pricing

Jenée Tibshraeny
Jenée Tibshraeny
Wellington Business Editor·NZ Herald·
15 Sep, 2025 08:30 PM4 mins to read

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Economic Growth Minister Nicola Willis said the changes would provide 'more certainty and reliability for businesses'. Photo/ Mark Mitchell

Economic Growth Minister Nicola Willis said the changes would provide 'more certainty and reliability for businesses'. Photo/ Mark Mitchell

The Government is reiterating its commitment to modernising the law to more effectively support competition in the economy.

It plans to introduce legislation to Parliament before the end of the year to amend the Commerce Act for the first time in nearly 20 years.

The commitment follows former Commerce and Consumer Affairs Minister Andrew Bayly getting the Ministry of Business, Innovation and Employment (MBIE) to consult on a raft of proposals between December and February.

Bayly’s successor Scott Simpson today confirmed he planned to update the rules around mergers, including by making it harder for a company to gobble up several smaller players in a market.

Currently, the Commerce Commission can’t stop a company acquiring a competitor when, in isolation, that transaction doesn’t affect market dynamics.

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Under the proposed change, it will be empowered to assess patterns of small acquisitions over a three-year period, addressing concerns in sectors like health and car parking.

Another proposal is to clarify the test used by the commission to assess “killer acquisitions”, where dominant firms acquire and shut down innovative start-ups.

Predatory pricing is also a focus. The plan is to clarify when businesses are cutting prices to below cost, before hiking them again once they’ve driven out their competition.

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Simpson said there were allegations of this occurring in the aviation, groceries, and building supplies sectors, with legal uncertainty limiting enforcement action.

A fourth proposal is for the Commerce Commission to be empowered to apply to the High Court to order firms to take action to restore competition where it’s been harmed.

Currently, the courts can stop unlawful conduct, but the commission’s inability to seek performance injunctions limits its ability to restore competition, especially in digital markets where dominant firms may entrench their position through self-preferencing or discriminatory access.

Confidentiality and constructive collaboration supported

The proposed overhaul of the Commerce Act isn’t just about cracking down on anti-competitive behaviour.

Simpson recognised there could be benefits to competitors collaborating in the interest of the public, in instances where competition wasn’t harmed.

So, there are various proposals to make it easier and cheaper for businesses to collaborate.

For example, businesses will be able to notify the commission of the collaboration they’re doing, rather than seek permission. The proposal is also for the commission to exempt categories of conduct that are low-risk or clearly beneficial.

Another proposal is for the commission to accept commitments from businesses – known as behavioural undertakings – to help resolve competition concerns arising from proposed mergers.

The Government also wants to do more to protect confidential information provided to the commission, noting businesses’ reluctance to share information out of fear it could be made public and misused by their competitors, was undermining the commission’s ability to do its job.

So, under the proposed changes, confidential information provided to the commission won’t be able to be released under the Official Information Act for 10 years.

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The commission will also be able to do more to keep information confidential and protect whistle-blowers.

Finally, there is a proposal to confirm that existing prohibitions apply to AI-driven conduct to ensure firms remain accountable for anti-competitive behaviour facilitated by AI.

Economic Growth Minister Nicola Willis said the changes would provide “more certainty and reliability for businesses”.

“Competition is a key driver of growth, innovation and productivity,” she said.

“Consumers and businesses thrive when markets are open and fair. But our current settings are outdated, lack clarity and have led to some of our most important markets being dominated by only a handful of players.”

The Government hoped to have the changes made by mid-2026.

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ComCom’s structure to change

Separately, Simpson announced the Commerce Commission’s structure would be changed, so it had a new governance board.

“An independent review [led by Dame Paula Rebstock] found the Commerce Commission has outgrown its current structure, with the board handling both governance and regulatory decisions,” he said.

“By separating these functions, the commission will be able to deliver better outcomes for consumers.”

Jenée Tibshraeny is the Herald’s Wellington business editor, based in the parliamentary press gallery. She specialises in government and Reserve Bank policymaking, economics and banking.

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