Local banks also rated higher on specific factors including 'value for money' - where more than 90 percent of the Co-operative Bank, SBS and TSB customers rated their bank highly, compared with about half of ANZ and Westpac customers.
Two-thirds of members rated their bank as good or very good on both 'value for money' and 'competitive rates and fees'.
The survey also revealed that 6 per cent of Kiwibank customers had only joined the bank, switching from another, in the previous 12 months.
Members logic for joining locally-owned banks could be seen in survey comments including; "Belonging to a New Zealand-owned bank is very important to me".
Bank switching was low overall, with 3 per cent of members having switched banks in the previous 12 months.
The popularity of internet banking was highlighted by 89 per cent of survey respondents saying they used it regularly, while a mere 12 per cent said they regularly used branch banking.
Although just over a third of members had used a smartphone banking app, ASB, BNZ and Kiwibank had highly rated apps with, 93 per cent of users rating them good or very good.