NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Companies / Banking and finance

Bank stand-off against social media set to end as ANZ mulls return to advertising

Tamsyn Parker
By Tamsyn Parker
Business Editor·NZ Herald·
7 Apr, 2019 10:18 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

ANZ says it will resume advertising on Facebook in the coming weeks. Photo/Dean Purcell.

ANZ says it will resume advertising on Facebook in the coming weeks. Photo/Dean Purcell.

ANZ - the country's largest bank - says it will return to advertising on Facebook soon but other major banks are still holding off and are yet to make a decision on when or if they will return to the social media giant.

Major New Zealand corporates including banks, telecommunication companies and Air New Zealand pulled advertising in the wake of the Christchurch terror attacks over concerns about the lack of controls around livestreaming the attack on Facebook and the way it was shared globally.

But after an initial pull-back many have returned. Major telcos are back advertising and Air New Zealand has said it will continue to use the platform although it does not have any current ads.

ANZ is the first of the major banks to say it will return. An ANZ spokesman said it would be resuming advertising with Facebook and Google over the coming weeks.

"We have been in discussion with these channels individually, with the NZ Marketing Association. We made our concerns about how online content is curated very clear, and are satisfied that our concerns have been taken seriously and positive steps are been taken."

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

He said the bank would be monitoring progress and would not hesitate to act if management of online content did not meet the standards expected by ANZ, its customers and the public.

A Westpac New Zealand spokesman said its advertising on Facebook remained suspended.

"We took this step so we could engage with Facebook to understand its level of commitment to reducing the publication of harmful content."

Advertisement
Advertise with NZME.

The bank said it acknowledged Facebook had since made a number of public commitments.

In an open letter published in the Herald on March 30 Facebook chief operating officer Sheryl Sandberg said it would be strengthening the rules for using Facebook Live and taking further steps to address hate on its platforms.

"We are exploring restrictions on who can go Live depending on factors such as prior community standard violations.

"We are also investing in research to build better technology to quickly identify edited versions of violent videos and images and prevent people from re-sharing these versions."

Discover more

Media and marketing

Did Govt's $350K push to get Kiwis excited about tax work?

11 Jul 11:58 PM
Tourism

Tourism NZ to resume global ads after mosque attacks

01 Apr 12:30 AM
Business

Zuckerberg gives first interview since Christchurch shootings

05 Apr 04:58 AM
Business

Comment: The glaring flaw in Facebook's livestreaming defence

06 Apr 10:42 PM

Westpac said it was now working through how those measures would be implemented in practice and whether advertising, or leveraging its position as an investor was the most effective way it could continue to apply pressure on Facebook.

The bank is one of 18 fund managers who have joined the New Zealand Superannuation Fund and other government-backed investors to try and pressure the social media player to make changes.

A BNZ spokesman said it was not working to a timeframe on advertising and would be monitoring the intention of the social media platforms in the coming weeks and months.

"We support what the World Federation of Advertisers has called for – more controls on livestream functionality – and we agree with the Prime Minister, they aren't just the postman and that comes with a level of responsibility.

"We're watching with interest to see how both platforms respond to the new laws in Australia, as New Zealand is often included in responses or product changes that happen there."

A spokeswoman for ASB said it was in discussions with the wider industry and Facebook to ensure tighter controls are introduced for livestreaming.

Advertisement
Advertise with NZME.

"We are pleased Facebook has indicated it will make changes to the eligibility criteria for livestreaming, and are awaiting further details before deciding whether to return to paid advertising on the platform."

But Justine St John, TSB general manager marketing and customer experience, said while Facebook had signalled they were going to take steps to control harmful live streaming being posted and shared "we are yet to see any action from this".

"As no changes have actually been implemented TSB is still continuing to suspend all Facebook advertising."

A spokeswoman for Kiwibank said it was continuing to review the situation on a regular basis.

While the New Zealand banks put advertising on hold their Australian parents have continued to advertise on Facebook.

Asked why the banks were sending a different message in Australia to New Zealand the New Zealand arms said it was because they were managed independently.

Advertisement
Advertise with NZME.

"ASB has its own board and management and operates independently from the Commonwealth Bank of Australia," a spokeswoman for the bank said.

BNZ said while it had made its decision independently of its parent National Australia Bank "we know they have been following the matter closely."

The Westpac spokesman said: "Westpac NZ is managed independently of Westpac Banking Corporation and makes its own decisions around marketing and advertising."

Save

    Share this article

Latest from Banking and finance

Shares

Former CFO of failed insurer CBL to pay $1.2m for continuous disclosure breaches

26 Jun 11:50 PM
Premium
Banking and finance

Govt accused of doing billion-dollar backroom deal with banks

26 Jun 04:00 AM
Technology

Xero to acquire US platform Melio in $4.1b deal

24 Jun 11:39 PM

Kaibosh gets a clean-energy boost in the fight against food waste

sponsored
Advertisement
Advertise with NZME.

Latest from Banking and finance

Former CFO of failed insurer CBL to pay $1.2m for continuous disclosure breaches

Former CFO of failed insurer CBL to pay $1.2m for continuous disclosure breaches

26 Jun 11:50 PM

Carden Mulholland’s actions were described as 'serious and far-reaching'.

Premium
Govt accused of doing billion-dollar backroom deal with banks

Govt accused of doing billion-dollar backroom deal with banks

26 Jun 04:00 AM
Xero to acquire US platform Melio in $4.1b deal

Xero to acquire US platform Melio in $4.1b deal

24 Jun 11:39 PM
Premium
$13b risk prompts Govt to back controversial bank law change

$13b risk prompts Govt to back controversial bank law change

24 Jun 04:00 AM
Engage and explore one of the most remote places on Earth in comfort and style
sponsored

Engage and explore one of the most remote places on Earth in comfort and style

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP