Chaos and Harmony shoes co-owner Rebecca Anderson, who had been using the app for about a month, said it streamlined the tools she was already using into one place, which saved time.
"The main thing is I have really limited time to make important decisions. A lot of that is through reporting."
Anderson said it allowed her to easily check whether a product was moving or not moving off the shelf and then respond quickly.
"Knowing our top sales product, especially at this time of year, heading into Christmas ... it can be hugely influenced by weather."
The app helped her figure out if stock needed to be changed or replaced, depending on whether it had been a wet weekend.
Looking at the data meant decisions were based on facts, not just a hunch. The time-saving meant she could spend her time on designing shoes rather than looking at reports.
"This gives me the highlights without getting bogged down with the detail."