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Home / Business / Companies / Airlines

US airlines making millions, but no consumer relief in sight

Washington Post
29 Jul, 2014 04:30 AM4 mins to read

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An aviation consumer advocacy group says it is almost impossible for the average American family to go on vacation due to high airfares. Photo / Thinkstock

An aviation consumer advocacy group says it is almost impossible for the average American family to go on vacation due to high airfares. Photo / Thinkstock

The top American airlines are making more money than ever - but don't expect it to mean lower prices for passengers.

On the heels of three major passenger plane crashes in the span of eight days, the airline industry finally got some good news last week when American Airlines, United Airlines, and Delta Air Lines all reported record profits for the second quarter.

The ebullient earnings calls stood in stark contrast to the industry's dire financial state in recent years, when all three major airlines were hobbled by bankruptcies and the growing pains of major mergers.

Read also: US Airlines flying high on better earnings

The news was so good that American, which merged with US Airways in December, said it would boost its pension contributions for employees, and, for the first time since 1980, start paying a quarterly dividend to its shareholders. American and United also said they would launch $1 billion share-buyback programs, following the lead of Delta, which renewed its dividend and share buybacks programs last year.

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"It is hard to believe that less than eight months ago, American was in bankruptcy yet today we are reporting record profits, prepaying debt, making additional pension contributions and declaring dividends to shareholders," the carrier's chief executive Doug Parker said in a message to employees.

Other major US carriers - JetBlue, Alaska Airlines and Southwest Airlines - also posted impressive earnings for the second quarter, and on Monday, the surging Virgin America announced that it would go public.

But with investors primed to reap the rewards of a newly buoyant airline industry, there was no sign that consumers would see any financial benefits.

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Citing regulatory laws, spokespeople American and United both declined a request for comment on whether they planned to use their new cash cushion to reduce customer fares and fees. A spokesperson for Delta did not immediately return a request for comment.

Higher prices

Rather, airline industry analysts predicted, industry trends point toward sustained and even higher prices for consumers amid the reversal of the industry's fortunes.

Last week's strong earnings reports represent "evidence that people are willing to pay these higher prices to generate those kind of profits," said Bob Mann, an airline industry analyst and former airline executive. "Why would the carriers reduce price? They'd be sub-optimising both revenue and profit."

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• Call to ditch big airlines, launch Otago Air

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Costs associated with air travel have risen the past several years. Consumers paid an average of $88 more for a domestic round-trip in the first half of 2014 than they did in the first half of 2010, according to data from Airlines Reporting.

Passengers also paid an average of $9 more in ancillary costs - baggage fees, on-board food and beverages, frequent flyer deals, and other costs - for each of their trips last year than they did in 2007, according to data from IdeaWorks.

Kendall Creighton, communications director for aviation consumer advocacy group Flyers Rights, said she was troubled by the rising air travel costs facing consumers, which she says had shown no sign of slowing down. Passengers are paying more per trip for ancillary costs - baggage fees, food and beverage costs, frequent flyer deals, and other fees beyond just the traditional ticket price.

'No stopping'

For the average American family, "it's almost impossible to go on vacation," Creighton said. "There's no stopping these fees."

It may not all be bad news for consumers. Airline passengers could derive indirect benefits from the airlines' high profitability in the form of newer aircraft and improved service from better-compensated, happier employees, analysts said.

Still, analysts agreed, these benefits are unlikely to extend directly to the chequebooks of passengers who already feel nickel-and-dimed by the industry.

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Analysts found another explanation for high prices in the recent wave of mergers that have increased consolidation in the industry, a trend which they say has reduced competition and kept prices high.

They also pointed toward the absence of major new entrants into the market since Virgin America's inauguration in 2005. (PEOPLExpress, based in Newport News, Virginia, has recently revived flights and Eastern Air Lines is expected to resume operations next year, but their impact is predicted to be limited).

Until more new carriers disrupt the market, consumers are unlikely to see lower prices, said Joshua Schank, chief executive of the think-tank the Eno Center for Transportation. "Starting new airlines and allowing them to create new innovations is how you bring down prices and mostly benefit consumers," he said.

- Washington Post

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