Some passengers find the episode quite funny, but not all onboard gave the prank the thumbs up.
The footage was filmed and uploaded online by a couple from Chicago, Harry and Audrey Lesner, who run a travel website called thebudgetsavvytravelers.com - and they definitely weren't impressed.
Harry said: "As if flying isn't stressful enough these days! Consider this unimaginable scenario.
"The captain announces that the aircraft has reached cruising altitude. Passengers begin to settle in and eyes become heavy. Next, the unthinkable happens.
"The flight crew decides to hold a moaning contest aboard your flight.
"We caught this mind-boggling moment while flying from Kuala Lumpur, Malaysia, to Cebu, Philippines."
He added: "The reaction of the passengers was priceless. It was a mix of shocked mutual stares, bulging eyes and covered ears, and confused 'what the hells?' It lasted around 10 to 15 minutes as there weren't many eager participants."
The footage was filmed in January but only recently emerged.
Audrey, sitting next to someone who's decided to use his earphones to escape the cacophony, explains to the camera that the staff are making the noises "as part of a game for the Chinese New Year".
The couple said that the experience hadn't put them off flying with AirAsia.
MailOnline has contacted AirAsia for a comment, but is yet to receive a response.