NZ Herald
  • Home
  • Latest news
  • Herald NOW
  • Video
  • New Zealand
  • Sport
  • World
  • Business
  • Entertainment
  • Podcasts
  • Quizzes
  • Opinion
  • Lifestyle
  • Travel
  • Viva
  • Weather

Subscriptions

  • Herald Premium
  • Viva Premium
  • The Listener
  • BusinessDesk

Sections

  • Latest news
  • New Zealand
    • All New Zealand
    • Crime
    • Politics
    • Education
    • Open Justice
    • Scam Update
  • Herald NOW
  • On The Up
  • World
    • All World
    • Australia
    • Asia
    • UK
    • United States
    • Middle East
    • Europe
    • Pacific
  • Business
    • All Business
    • MarketsSharesCurrencyCommoditiesStock TakesCrypto
    • Markets with Madison
    • Media Insider
    • Business analysis
    • Personal financeKiwiSaverInterest ratesTaxInvestment
    • EconomyInflationGDPOfficial cash rateEmployment
    • Small business
    • Business reportsMood of the BoardroomProject AucklandSustainable business and financeCapital markets reportAgribusiness reportInfrastructure reportDynamic business
    • Deloitte Top 200 Awards
    • CompaniesAged CareAgribusinessAirlinesBanking and financeConstructionEnergyFreight and logisticsHealthcareManufacturingMedia and MarketingRetailTelecommunicationsTourism
  • Opinion
    • All Opinion
    • Analysis
    • Editorials
    • Business analysis
    • Premium opinion
    • Letters to the editor
  • Politics
  • Sport
    • All Sport
    • OlympicsParalympics
    • RugbySuper RugbyNPCAll BlacksBlack FernsRugby sevensSchool rugby
    • CricketBlack CapsWhite Ferns
    • Racing
    • NetballSilver Ferns
    • LeagueWarriorsNRL
    • FootballWellington PhoenixAuckland FCAll WhitesFootball FernsEnglish Premier League
    • GolfNZ Open
    • MotorsportFormula 1
    • Boxing
    • UFC
    • BasketballNBABreakersTall BlacksTall Ferns
    • Tennis
    • Cycling
    • Athletics
    • SailingAmerica's CupSailGP
    • Rowing
  • Lifestyle
    • All Lifestyle
    • Viva - Food, fashion & beauty
    • Society Insider
    • Royals
    • Sex & relationships
    • Food & drinkRecipesRecipe collectionsRestaurant reviewsRestaurant bookings
    • Health & wellbeing
    • Fashion & beauty
    • Pets & animals
    • The Selection - Shop the trendsShop fashionShop beautyShop entertainmentShop giftsShop home & living
    • Milford's Investing Place
  • Entertainment
    • All Entertainment
    • TV
    • MoviesMovie reviews
    • MusicMusic reviews
    • BooksBook reviews
    • Culture
    • ReviewsBook reviewsMovie reviewsMusic reviewsRestaurant reviews
  • Travel
    • All Travel
    • News
    • New ZealandNorthlandAucklandWellingtonCanterburyOtago / QueenstownNelson-TasmanBest NZ beaches
    • International travelAustraliaPacific IslandsEuropeUKUSAAfricaAsia
    • Rail holidays
    • Cruise holidays
    • Ski holidays
    • Luxury travel
    • Adventure travel
  • Kāhu Māori news
  • Environment
    • All Environment
    • Our Green Future
  • Talanoa Pacific news
  • Property
    • All Property
    • Property Insider
    • Interest rates tracker
    • Residential property listings
    • Commercial property listings
  • Health
  • Technology
    • All Technology
    • AI
    • Social media
  • Rural
    • All Rural
    • Dairy farming
    • Sheep & beef farming
    • Horticulture
    • Animal health
    • Rural business
    • Rural life
    • Rural technology
    • Opinion
    • Audio & podcasts
  • Weather forecasts
    • All Weather forecasts
    • Kaitaia
    • Whangārei
    • Dargaville
    • Auckland
    • Thames
    • Tauranga
    • Hamilton
    • Whakatāne
    • Rotorua
    • Tokoroa
    • Te Kuiti
    • Taumaranui
    • Taupō
    • Gisborne
    • New Plymouth
    • Napier
    • Hastings
    • Dannevirke
    • Whanganui
    • Palmerston North
    • Levin
    • Paraparaumu
    • Masterton
    • Wellington
    • Motueka
    • Nelson
    • Blenheim
    • Westport
    • Reefton
    • Kaikōura
    • Greymouth
    • Hokitika
    • Christchurch
    • Ashburton
    • Timaru
    • Wānaka
    • Oamaru
    • Queenstown
    • Dunedin
    • Gore
    • Invercargill
  • Meet the journalists
  • Promotions & competitions
  • OneRoof property listings
  • Driven car news

Puzzles & Quizzes

  • Puzzles
    • All Puzzles
    • Sudoku
    • Code Cracker
    • Crosswords
    • Cryptic crossword
    • Wordsearch
  • Quizzes
    • All Quizzes
    • Morning quiz
    • Afternoon quiz
    • Sports quiz

Regions

  • Northland
    • All Northland
    • Far North
    • Kaitaia
    • Kerikeri
    • Kaikohe
    • Bay of Islands
    • Whangarei
    • Dargaville
    • Kaipara
    • Mangawhai
  • Auckland
  • Waikato
    • All Waikato
    • Hamilton
    • Coromandel & Hauraki
    • Matamata & Piako
    • Cambridge
    • Te Awamutu
    • Tokoroa & South Waikato
    • Taupō & Tūrangi
  • Bay of Plenty
    • All Bay of Plenty
    • Katikati
    • Tauranga
    • Mount Maunganui
    • Pāpāmoa
    • Te Puke
    • Whakatāne
  • Rotorua
  • Hawke's Bay
    • All Hawke's Bay
    • Napier
    • Hastings
    • Havelock North
    • Central Hawke's Bay
    • Wairoa
  • Taranaki
    • All Taranaki
    • Stratford
    • New Plymouth
    • Hāwera
  • Manawatū - Whanganui
    • All Manawatū - Whanganui
    • Whanganui
    • Palmerston North
    • Manawatū
    • Tararua
    • Horowhenua
  • Wellington
    • All Wellington
    • Kapiti
    • Wairarapa
    • Upper Hutt
    • Lower Hutt
  • Nelson & Tasman
    • All Nelson & Tasman
    • Motueka
    • Nelson
    • Tasman
  • Marlborough
  • West Coast
  • Canterbury
    • All Canterbury
    • Kaikōura
    • Christchurch
    • Ashburton
    • Timaru
  • Otago
    • All Otago
    • Oamaru
    • Dunedin
    • Balclutha
    • Alexandra
    • Queenstown
    • Wanaka
  • Southland
    • All Southland
    • Invercargill
    • Gore
    • Stewart Island
  • Gisborne

Media

  • Video
    • All Video
    • NZ news video
    • Herald NOW
    • Business news video
    • Politics news video
    • Sport video
    • World news video
    • Lifestyle video
    • Entertainment video
    • Travel video
    • Markets with Madison
    • Kea Kids news
  • Podcasts
    • All Podcasts
    • The Front Page
    • On the Tiles
    • Ask me Anything
    • The Little Things
  • Cartoons
  • Photo galleries
  • Today's Paper - E-editions
  • Photo sales
  • Classifieds

NZME Network

  • Advertise with NZME
  • OneRoof
  • Driven Car Guide
  • BusinessDesk
  • Newstalk ZB
  • Sunlive
  • ZM
  • The Hits
  • Coast
  • Radio Hauraki
  • The Alternative Commentary Collective
  • Gold
  • Flava
  • iHeart Radio
  • Hokonui
  • Radio Wanaka
  • iHeartCountry New Zealand
  • Restaurant Hub
  • NZME Events

SubscribeSign In
Advertisement
Advertise with NZME.
Home / Business / Companies / Agribusiness

Rural broadband yet to deliver

NZ Herald
9 Apr, 2013 05:30 PM4 mins to read

Subscribe to listen

Access to Herald Premium articles require a Premium subscription. Subscribe now to listen.
Already a subscriber?  Sign in here

Listening to articles is free for open-access content—explore other articles or learn more about text-to-speech.
‌
Save

    Share this article

Initiative aims to help farmers manage more information about their land and animals. Photo / Dean Purcell

Initiative aims to help farmers manage more information about their land and animals. Photo / Dean Purcell

Farmers expecting to reap big productivity gains from $500 million project to boost internet performance.

Rural communities are yet to see most of the benefits from a $500 million scheme to boost internet coverage and speeds but farmers are still expecting to reap big productivity gains from the project.

It is hoped the connectivity offered as part of the rural broadband initiative will help farmers manage more information about their land or animals, allowing them to make more informed decisions.

The six-year scheme is a joint project with Chorus rolling out 3100km of fibre lines and Vodafone building 154 new cell towers to provide both fixed-wireless and mobile internet services.

Almost 400 cell towers are also being upgraded in the project, which began 18 months ago and aims to offer 86 per cent of those in rural communities internet speeds of at least 5 megabits per second.

Advertisement
Advertise with NZME.
Advertisement
Advertise with NZME.

The initiative is funded through a $285 million industry levy, with Vodafone and Telecom paying for the remainder of the project, which is expected to cost up to $500 million.

The rollout is on track but asked if the benefits of it were being felt, Federated Farmers chief executive Conor English said: "It's just starting. The more infrastructure you get, it's the old thing, 'Build it and they will come' ... we're at the emerging end of it."

Telecommunications Users Association chief executive Paul Brislen said it was probably a bit early for the project to be having any major impact for farmers.

However, connectivity in rural areas had improved, he said.

Advertisement
Advertise with NZME.

"We're still very much in the build phase, so it will be a little while before we start to see any real flow-through effect, I guess, in terms of education or the economy but I have high hopes we'll get there in the not so distant future.

"Alongside the RBI, Telecom and Vodafone also plan to roll out 4G internet services to rural areas. 4G - or fourth-generation - mobile services are much faster than their 3G counterparts," he said.

A Vodafone spokesman said yesterday that "every RBI tower was 4G ready" and Telecom said it plans to install 4G services on rural towers from early 2014.

However, both companies said yesterday that the ability to offer 4G services was dependant on the Government's auction of 700 MHz spectrum planned to happen later this year.

Discover more

Business

Fonterra's new China plan

07 Apr 05:30 PM
Opinion

Liam Dann: Technology key to global expansion

07 Apr 05:30 PM
Lifestyle

Climate change is good news for NZ grape growers

08 Apr 11:45 PM
Agribusiness

Live Chat replay: Fed Farmers Bruce Wills

10 Apr 12:00 AM

While 4G was being turned on in cities on the 1800MHz band, the 700MHz spectrum - which is being made available when free-to-air television broadcasting goes digital - is more suited to rural areas because its lower frequency means the signal can travel further.

Telecom could give no commitment on a timetable for the 4G rural rollout until more details on this auction and spectrum allocation emerged.

The extra connectivity on offer from the RBI and 4G rollout will allow farmers to collect and aggregate different sets of data more easily.

English said the RBI and 4G rollout was going to be the "railway tracks of the next wave of productivity gains" on the farm.

"You can measure everything now from nutrients in the soil to the soil temperature, stuff that happens under the ground. You can measure stuff that happens on top of the ground in terms of pasture growth and irrigation. You've got technology now that allows you to put water on one square metre over here," English said.

Other examples of technology on the farm include GPS collars on sheep which can track grazing patterns to see if a flock needed herding towards particular areas they would not graze on if left to wander.

Advertisement
Advertise with NZME.

"You get all that physical data of what's happening on your farm," English said.

"And you can aggregate that with the data from your bank, from your dairy company, from Fonterra, your meat company ... you have more information in order to make better-informed decisions."

Live chat

At noon today we'll be having a live chat with Federated Farmers Bruce Wills. What is the state of the NZ agriculture sector? Is the drought over? Send in your questions from noon at nzherald.co.nz/business

Save

    Share this article

Latest from Agribusiness

Premium
Agribusiness

'Dark horse' emerges: Meiji named as potential bidder for Fonterra's Mainland

17 Jun 05:16 AM
Premium
Agribusiness

Comvita forecasts another annual loss

15 Jun 11:39 PM
Premium
Agribusiness

'Pretty positive': Fieldays vendors thrive as farmers invest

13 Jun 05:15 AM

Jono and Ben brew up a tea-fuelled adventure in Sri Lanka

sponsored
Advertisement
Advertise with NZME.

Latest from Agribusiness

Premium
'Dark horse' emerges: Meiji named as potential bidder for Fonterra's Mainland

'Dark horse' emerges: Meiji named as potential bidder for Fonterra's Mainland

17 Jun 05:16 AM

Japanese food group Meiji is listed on the Nikkei 225.

Premium
Comvita forecasts another annual loss

Comvita forecasts another annual loss

15 Jun 11:39 PM
Premium
'Pretty positive': Fieldays vendors thrive as farmers invest

'Pretty positive': Fieldays vendors thrive as farmers invest

13 Jun 05:15 AM
Strong demand driving NZ primary exports to record high

Strong demand driving NZ primary exports to record high

11 Jun 06:00 PM
Help for those helping hardest-hit
sponsored

Help for those helping hardest-hit

NZ Herald
  • About NZ Herald
  • Meet the journalists
  • Newsletters
  • Classifieds
  • Help & support
  • Contact us
  • House rules
  • Privacy Policy
  • Terms of use
  • Competition terms & conditions
  • Our use of AI
Subscriber Services
  • NZ Herald e-editions
  • Daily puzzles & quizzes
  • Manage your digital subscription
  • Manage your print subscription
  • Subscribe to the NZ Herald newspaper
  • Subscribe to Herald Premium
  • Gift a subscription
  • Subscriber FAQs
  • Subscription terms & conditions
  • Promotions and subscriber benefits
NZME Network
  • The New Zealand Herald
  • The Northland Age
  • The Northern Advocate
  • Waikato Herald
  • Bay of Plenty Times
  • Rotorua Daily Post
  • Hawke's Bay Today
  • Whanganui Chronicle
  • Viva
  • NZ Listener
  • Newstalk ZB
  • BusinessDesk
  • OneRoof
  • Driven Car Guide
  • iHeart Radio
  • Restaurant Hub
NZME
  • About NZME
  • NZME careers
  • Advertise with NZME
  • Digital self-service advertising
  • Book your classified ad
  • Photo sales
  • NZME Events
  • © Copyright 2025 NZME Publishing Limited
TOP