A New York popcorn-making company has teamed up with Kiwi winemakers Kim Crawford to create wine-flavoured popcorn.
You may have thought a glass of vino with your popcorn was the height of class at the cinema snack bar, but a product using Kiwi wine has gone a big step further - combining the two.
Winemaker Kim Crawford has paired its brand with a US gourmet popcorn company
to make pinot noir- and sauvignon blanc-flavoured popcorn.
New York-based Populence's new Pinot Noir Chocolate Drizzle and Sauvignon Blanc Kettle brands are infused with flavours of the familiar Kiwi wines, but at this stage there are no plans to bring the product to New Zealand.
The fancy novelty is non-alcoholic, GM-free and, unsurprisingly, has a hefty price tag - US$28 ($36) a tin.
Kim Crawford marketing spokesman Nila Vermiglio told Britain's Daily Mail Populence had done a "fantastic job of capturing the wines' notes".
